THE SPRING RESORT CAPITAL OF THE PHILIPPINES: TOURISM PRODUCT PREFERENCES AND THE PROFICIENCY LEVEL OF THE LOCAL COMMUNITY
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Submitted
12 June 2023
Published
29 June 2023
Keywords:
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Tourism and Hospitality, Market Research, Tourism Manpower, Tourists' Perception, Tourism Products and Services
Abstract
Understanding the market and having a competent workforce are two very important aspects in the field of tourism and hospitality business to ensure sustainability, especially in places where the industry is seen to be a primary source of development. Guided by a descriptive research design and following a quantitative research approach, A total of 770 people took part in the survey, which covered the whole province of Laguna, Philippines, this study has attempted to learn about the market’s preferences on tourism products and to measure the proficiency level of a local community in the Philippines towards tourism and hospitality operations. Findings of this study is expected to help the government and tourism businesses, as well as investors in designing products and services that would sell, eventually resulting in the viability of the industry
References
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Li, X., Gong, J., Gao, B., & Yuan, P. (2021). Impacts of COVID-19 on tourists' destination preferences: Evidence from China. Annals of tourism research, 90, 103258. https://doi.org/10.1016/j.annals.2021.103258
Madhan, N., and Manikandan, B. (2017). A Study on Customer Satisfaction. International Journal for Research Trends and Innovation, Volume 2, Issue 5. https://www.ijrti.org/viewpaperforall.php?paper=IJRTI1705040
Mohanty, S., and Mohanty, A. (2019). A skill-gap study: An analytical approach with a special focus on Tourism Education and the Tourism Industry in Odisha. African Journal of Hospitality, Tourism and Leisure, Volume 8, Issue 3. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_10_vol_8_3__2019.pdf
Nhuta, S., Makuyana, T., Makoni, R., and Chauke, A. (2015). The Disparity between the Tourism Education/Training and the Needs of the Tourism and Hospitality Industry Manpower Needs. Journal of Educational Policy and Entrepreneurial Research, Vol. 2, No. 5. http://ir.msu.ac.zw:8080/xmlui/handle/11408/1559
Orden-Mejía, M., Carvache-Franco, M., Huertas, A., Carvache-Franco, W., Landeta-Bejarano, N., & Carvache-Franco, O. (2022). Post-COVID-19 Tourists' Preferences, Attitudes and Travel Expectations: A Study in Guayaquil, Ecuador. International journal of environmental research and public health, 19(8), 4822. https://doi.org/10.3390/ijerph19084822
Poruțiu A, Tirpe OP, Oroian C, Mihai VC, Chiciudean GO, Chiciudean DI, Poruțiu C. (2021). Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania. Societies. Volume 11, Issue 3. https://doi.org/10.3390/soc11030092
Rahimi, R., Thelwall, M., Okumus, F. and Bilgihan, A. (2022). Know your guests’ preferences before they arrive at your hotel: evidence from TripAdvisor. Consumer Behavior in Tourism and Hospitality, Vol. 17 No. 1, pp. 89-106. https://doi.org/10.1108/CBTH-06-2021-0148
Rohani, L., Aung, M., and Rohani, K. (2017). Customer Preferences toward Hotel Facilities and Service Quality: A Cross-Cultural Analysis. International Review of Business Research Papers, Vol. 13, No. 1. https://doi.org/10.21102/irbrp.2017.03.131.06
Sands, L. (2022). Why is Human Resources (HR) important? https://www.breathehr.com/en-gb/blog/topic/business-process/why-is-human-resources-important
Satyendra (2020). Role of Employee Competency on Performance. IspatGuru. https://www.ispatguru.com/role-of-employee-competency-on-performance/
Selline, R., Kalalo, B., Cablao, L.A., Mantal, C.P., & Felicen, S.S. (2014). Cuisine Preference of Local Tourists in San Juan, Batangas, Philippines. Asia Pacific Journal of Multidisciplinary Research, Volume 2, No. 4. https://research.lpubatangas.edu.ph/wp-content/uploads/2014/10/APJMR-Cuisine-Preference-of-Local-Tourists-in-San-Juan.pdf
Sun, Z., Wang, L., and Zhao, M. (2021). Exploring How Tourism Majors’ Perceived Professional Competence Influences Their Choice of Tourism Careers in China. Dissertations. 1103. https://irl.umsl.edu/dissertation/1103
Vu, H. Q., Li, G., Law, R., & Zhang, Y. (2019). Exploring Tourist Dining Preferences Based on Restaurant Reviews. Journal of Travel Research, 58(1), 149–167. https://doi.org/10.1177/0047287517744672
Waruwu, K., Syahrir, N., Umanailo, M., and Yusriadi, Y. (2021). Effect of Compensation and Competence on Employee Performance through Employee Development. Proceedings of the International Conference on Industrial Engineering and Operations Management, Sao Paulo, Brazil. https://osf.io/w8h3y/download
Caan, J. (2013). Knowing your market and competition is crucial when starting up. The Guardian, News. https://www.theguardian.com/small-business-network/2013/mar/13/james-caan-market-research-startups
Chua, B. L., Karim, S., Lee, S., & Han, H. (2020). Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-out Occasions. International journal of environmental research and public health, 17(17), 6276. https://doi.org/10.3390/ijerph17176276
Ciapponi, D. (n.d). The Skills Gap in the Hospitality Industry. EHL Insights, Hospitality Industry. https://hospitalityinsights.ehl.edu/skills-gap-hospitality-industry
Espellita, S., (Jr), and Maravilla, V. (Jr). (2019), Employable Skills for Hospitality Graduates as Perceived Among Hotel Supervisors in Cebu City. Journal of Economics and Business, Vol.2, No.2, pp. 515-530. http://dx.doi.org/10.31014/aior.1992.02.02.105
Grenier, L. (2022). How to do market research in 4 steps: a lean approach to marketing research. https://www.hotjar.com/blog/market-research/
Heathfield, S. (2021). What Is a Human Resource?. Career Planning, The Balance. https://www.thebalancemoney.com/what-is-a-human-resource-1918144#toc-how-does-human-resources-work
Lañada, J. (2011). Perceived risk, travel preferences and style of tourists in selected tourist destinations at Nueva Valencia, Guimaras. Master's Theses, Master of Arts in Sociology. https://repository.cpu.edu.ph/handle/20.500.12852/188
Li, X., Gong, J., Gao, B., & Yuan, P. (2021). Impacts of COVID-19 on tourists' destination preferences: Evidence from China. Annals of tourism research, 90, 103258. https://doi.org/10.1016/j.annals.2021.103258
Madhan, N., and Manikandan, B. (2017). A Study on Customer Satisfaction. International Journal for Research Trends and Innovation, Volume 2, Issue 5. https://www.ijrti.org/viewpaperforall.php?paper=IJRTI1705040
Mohanty, S., and Mohanty, A. (2019). A skill-gap study: An analytical approach with a special focus on Tourism Education and the Tourism Industry in Odisha. African Journal of Hospitality, Tourism and Leisure, Volume 8, Issue 3. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_10_vol_8_3__2019.pdf
Nhuta, S., Makuyana, T., Makoni, R., and Chauke, A. (2015). The Disparity between the Tourism Education/Training and the Needs of the Tourism and Hospitality Industry Manpower Needs. Journal of Educational Policy and Entrepreneurial Research, Vol. 2, No. 5. http://ir.msu.ac.zw:8080/xmlui/handle/11408/1559
Orden-Mejía, M., Carvache-Franco, M., Huertas, A., Carvache-Franco, W., Landeta-Bejarano, N., & Carvache-Franco, O. (2022). Post-COVID-19 Tourists' Preferences, Attitudes and Travel Expectations: A Study in Guayaquil, Ecuador. International journal of environmental research and public health, 19(8), 4822. https://doi.org/10.3390/ijerph19084822
Poruțiu A, Tirpe OP, Oroian C, Mihai VC, Chiciudean GO, Chiciudean DI, Poruțiu C. (2021). Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania. Societies. Volume 11, Issue 3. https://doi.org/10.3390/soc11030092
Rahimi, R., Thelwall, M., Okumus, F. and Bilgihan, A. (2022). Know your guests’ preferences before they arrive at your hotel: evidence from TripAdvisor. Consumer Behavior in Tourism and Hospitality, Vol. 17 No. 1, pp. 89-106. https://doi.org/10.1108/CBTH-06-2021-0148
Rohani, L., Aung, M., and Rohani, K. (2017). Customer Preferences toward Hotel Facilities and Service Quality: A Cross-Cultural Analysis. International Review of Business Research Papers, Vol. 13, No. 1. https://doi.org/10.21102/irbrp.2017.03.131.06
Sands, L. (2022). Why is Human Resources (HR) important? https://www.breathehr.com/en-gb/blog/topic/business-process/why-is-human-resources-important
Satyendra (2020). Role of Employee Competency on Performance. IspatGuru. https://www.ispatguru.com/role-of-employee-competency-on-performance/
Selline, R., Kalalo, B., Cablao, L.A., Mantal, C.P., & Felicen, S.S. (2014). Cuisine Preference of Local Tourists in San Juan, Batangas, Philippines. Asia Pacific Journal of Multidisciplinary Research, Volume 2, No. 4. https://research.lpubatangas.edu.ph/wp-content/uploads/2014/10/APJMR-Cuisine-Preference-of-Local-Tourists-in-San-Juan.pdf
Sun, Z., Wang, L., and Zhao, M. (2021). Exploring How Tourism Majors’ Perceived Professional Competence Influences Their Choice of Tourism Careers in China. Dissertations. 1103. https://irl.umsl.edu/dissertation/1103
Vu, H. Q., Li, G., Law, R., & Zhang, Y. (2019). Exploring Tourist Dining Preferences Based on Restaurant Reviews. Journal of Travel Research, 58(1), 149–167. https://doi.org/10.1177/0047287517744672
Waruwu, K., Syahrir, N., Umanailo, M., and Yusriadi, Y. (2021). Effect of Compensation and Competence on Employee Performance through Employee Development. Proceedings of the International Conference on Industrial Engineering and Operations Management, Sao Paulo, Brazil. https://osf.io/w8h3y/download
Authors
Aguilar, M. G. (2023). THE SPRING RESORT CAPITAL OF THE PHILIPPINES: TOURISM PRODUCT PREFERENCES AND THE PROFICIENCY LEVEL OF THE LOCAL COMMUNITY. International Journal of Sustainable Competitiveness on Tourism, 2(01), 1–11. https://doi.org/10.34013/ijscot.v2i01.1259
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