Strategy to Increase the Digitalization Capacity of Homestay Managers in Pandanrejo Tourism Village, Indonesia

https://doi.org/10.34013/ijscot.v3i01.1482

Authors

  • I Gusti Agung Wahyu Adrian Gusti Agung Politeknik Pariwisata NHI Bandung
  • Edwin Adriansyah Politeknik Pariwisata NHI Bandung
  • Brantas Politeknik Pariwisata NHI Bandung
  • Jatmiko Edy Waluyo Politeknik Pariwisata NHI Bandung

Keywords:

Strategy Digitalization, Digitalization Capacity, Homestay, Tourism Village

Abstract

This research aims to describe community problems in Pandanrejo Tourism Village in managing homestays and implementing community empowerment that can be carried out in development in the village. The data sources for this research are primary data and secondary data. Primary data from this research consists of interviews and observations, while secondary data comes from literature and electronic media studies. This research uses several data collection tools, including interview guides, checklists, and sound, image, or video recording equipment. Data analysis in this research uses an interactive model by Miles and Huberman along with data paraphrasing techniques by carrying out interactive qualitative data analysis activities that continue continuously until completion, until the data is saturated. The activities of this analysis model consist of data reduction, data presentation, drawing conclusions, and verification. The results of the analysis that has been carried out show that the digital literacy level of homestay managers is 75%, they have basic knowledge about the use of hardware and software, 90% of homestay managers have internet access with adequate speed, and 40% face limited financial resources to invest in equipment. Analysing this provides a clear picture of the challenges and the steps that can be taken to overcome these problems. Based on the data that has been analysed, it can be concluded that efforts to increase digital literacy, website development, online marketing strategies, and internet accessibility are important keys to strengthening the digitalization of homestay managers.

References

Abidin, & Soeprapto. (2006). Beef Cattle Fattening. Agro Media Pustaka.

Arikunto. (2006). Prosedur Penelitian Suatu Pendekatan Praktek. PT. Rineka Cipta.

Basrowi, & Suwandi. (2008). Understanding Qualitative Research. Alfabeta.

Brown, L. (2001). Measuring Capacity Building. Carolina population Center: University of North Carolina.

Danial, E., & Warsiah. (2009). Methods of Writing Scientific Work.

Dewi, Fandeli, & Baiquni. (2013). Development of Tourism Village Based on Local Community Participation in Jatiluwih Tourism Village. Kawistara Journal, 3.

Grindle, M. (1997). Getting Good Government: Capacity Building the Public Sector of Developing Countries.

Hadiwijoyo, S. S. (2012). Community-based Rural Tourism Planning. Graha Ilmu.

Handoko, T. A., Arief Nuryana, Mikhael Maestro Mastrivo Sebayang, Afia Fauziah, Ahmad Fatah Haidar Rahmat, & M. Baiquni. (2023). Sultan’S Wisdom in Preserving Culture As Sustainable Tourism Development. International Journal of Sustainable Competitiveness on Tourism, 2(01), 25–35. https://doi.org/10.34013/ijscot.v2i01.1234

Milen, A. (2004). Basic Handbook of Capacity Development. Pondok Pustaka Jogya.

Morgan, P. (1998). Capacity and Capacity Development - Some Strategies. National.Kontan.Co.Id.

Morrison. (2001). Actionable Learning A. Handboo For Capacity, Building Through Case Based Learning (III). Maiestas.

Nazir, M. (1988). Research Methodology. Ghalia Indonesia.

Putra, A. M. (2006). The concept of Tourism Village. Journal of Tourism Management, Udayana University, 5(1).

Roberts, D. (2008). Digitization and Imaging.

Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, R & D. Alfabeta.

Suherlan, H., Adriani, Y., Pah, D., Fauziyyah, I., Evangelin, B., Wibowo, L., Hanafi, M., & Rahmatika, C. (2022). Keterlibatan Masyarakat dalam Mendukung Program Desa Wisata. Barista : Jurnal Kajian Bahasa Dan Pariwisata, 9(01), 99–111. https://doi.org/10.34013/barista.v9i01.623

Sukmana, E. (2005). Library Digitalization. Library Digitalization, 150–167.

Published

2024-05-03

How to Cite

Gusti Agung, I. G. A. W. A., Edwin Adriansyah, Brantas, & Jatmiko Edy Waluyo. (2024). Strategy to Increase the Digitalization Capacity of Homestay Managers in Pandanrejo Tourism Village, Indonesia. International Journal of Sustainable Competitiveness on Tourism, 3(01), 26–35. https://doi.org/10.34013/ijscot.v3i01.1482

Issue

Vol. 3 No. 01 (2024): IJSCOT V

Section

Articles
Copyright & Licensing

Copyright (c) 2024 I Gusti Agung Wahyu Adrian Gusti Agung, Edwin Adriansyah, Brantas, Jatmiko Edy Waluyo

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).