ULIN BARONG SEKELOA AS AN INTANGIBLE CULTURE OF BANDUNG
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Submitted
24 July 2024
Published
31 October 2024
Keywords:
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Ulin Barong Sekeloa, Culture, Tourism Attraction, Marketing Ecosystem, Adaption
Abstract
Ulin Barong Sekeloa is one of art culture were born from the local community in Bandung has been designated as an intangible cultural heritage of West Java Province from Bandung City. The meaning of Ulin is to play, Sirah Barong is the head of the barong, and Sekeloa is the name of a place in Bandung. This attraction is accompanied by traditional Sundanese musical instruments with an accompaniment of 12 peoples. Ulin Barong Sekeloa has appeared since 1885, the pioneer figure was Muhamad Tharwi and the development was carried out by Atjeng Sulaeman who is a living figure of Ulin Barong Sekeloa. The aim of the research is to describe the Ulin Barong Sekeloa for the preservation of traditional art culture and the potential for quality Bandung City cultural tourism attractions, especially for improving the economy of artists after the Covid-19 pandemic. The method used is descriptive analytic by exploring the potential of the Ulin Barong Sekeloa attraction to become a Cultural Tourism Attraction in Bandung City. The results show that the community empowerment ecosystem has made Ulin Barong Sekeloa one of the Intangible Cultural Heritage of Bandung city still exists until today which has the potential to become a cultural tourism attraction which can become a quality cultural destination in Bandung City. The conclusion obtained is that the existence of Ulin Barong Sekeloa until now has been formed from the results of the adaptation of society to changing times as the spearhead of the conservation of Ulin Barong Sekeloa.
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Social Media :
1. YouTube https://www.youtube.com/watch?v=RpTcK2Ot-q0
2. Instagram : https://www.instagram.com/badranaya_id/
3. Facebook : https://www.facebook.com/search/top?q=ulin%20barong%20sekeloa
Abor, J., & Bokpin, G. A. (2010). Investment opportunities, corporate finance, and dividend payout policy. Studies in Economics and Finance, 27(3), 180–194. https://doi.org/10.1108/10867371011060018
Adimihardja, K. (1980). Beberapa Catatan tentang Masyarakat Sunda di Jawa Barat. Bandung: Unpad.
Adimihardja, K. (1993). Kebudayaan dan Lingkungan Studi Bibilografi, Bandung : Ilham Jaya.
Aizid, R. (2016). Biografi Ulama Nusantara. Diva Press.
Amstrong, G., Philip, K. (2012). Dasar-Dasar Pemasaran. Jilid I, Alih Bahasa Alexander Sindoro dan Benyamin Molan. Jakarta: Penerbit Prenhalindo.
Anoegrajekti, N., Macaryus, S., et all. (2021). Ritual Sebagai Ekosistem Budaya : Inovasi Pertunjukan Berbasis Ekonomi Kreatif. Jurnal Panggung, Vol 3 (1), 53-73.
Anthropology; data from institute of public health provide new insights into anthropology. (2010). Science Letter, , 181. https://search.proquest.com/docview/815303395?accountid=38628. [accessed 16/05/23]
Anwar, R., Darmawan, D., & Setiawan, C. (2016). Kajian Kitab Tafsir dalam Jaringan Pesantren di Jawa Barat. Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya, 1(1), 56–69. https://doi.org/10.15575/jw.v1i1.578
Chaerunissa, SF., Yuningsih T. (2021). Analisis Komponen Pengembangan Pariwisata Desa Wisata Wonolopo Kota Semarang. Jurnal Polban Bandung.
Cohen, AY. (1995). Man in Adaptation, the Cultural Present. Chicago: Aldine Publishing Company.
Cresswell, W. John. (2014). Research Design Pendekatan Kuantiatif, Kualitatif dan Mixed. (Diterjemahkan: Achmad Fawaid). Yogyakarta: Pustaka Pelajar.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240. https://doi.org/10.1016/j.indmarman.2005.08.013
Cultural anthropology; new cultural anthropology study findings recently were reported by researchers at university of minnesota. 2009. Science Letter, 276. https://search.proquest.com/docview/209020858?accountid=38628. (accessed 2023/07/09)
Garna, J.K. (1992). Teori-Teori Perubahan Sosial. Bandung: PPS. Unpad.
Gautam, KK. (2017). Tourism and Its Sustainability in a Local.Community Participation Model : A Theoretical Discussion. Doi : ai:osu.repo.nii.ac.jp:00002001. Retrivied from https://core.ac.uk/display/229489398?utm_source=pdf&utm_medium=banner&utm_campaign=pdf-decoration-v1
Geertz, C. (1973). The Interpretation of Culture. New York: Basic Book Inc.
Hartono, R. (2015). Kesenian Ulin Barong Sekeloa Coblong Bandung. Skripsi Jurusan Seni Rupa. Bandung: Universitas Pendidikan Indonesia
Irwan, D. Z. (1992). Prinsip-prinsip Ekologi dan Organisasi Ekosistem Komunitas dan Lingkungan. Jakarta: Bumi Aksara.
Iskandar, J. (2009). Ekologi Manusia dan Pembangunan Berkelanjutan. Bandung : PPS UNPAD.
Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305–360. https://doi.org/10.1016/0304-405X(76)90026-X
Kotler, P. dan Armstrong, G. (2009). Prinsip Pemasaran. Edisi ke-13, Pearson, Englewood Cliffs.
Lahpan, N., Ghaliyah, BDN. (2020). Membangun Kewirausahaan Seni melalui Festival dalam Bandung Isola Performing Arts Festival (BIPAF). Jurnal Seni Budaya 35 (3) : 323-330.
Mahendrayani, IGAPS., Suryawan, IB. (2018). Strategi Pemasaran Daya Tarik Wisata Untuk Meningkatkan Jumlah Kunjungan Wisatawan Ke Daya Tarik Wisata Sangeh Kabupaten Badung Provinsi Bali. Jurnal Destinasi Pariwisata Vol 5 No.2, 240-247.
Marzali, A. (2007). Antropologi Pembangunan Indonesia. Jakarta: Kencana.
Miles, B. and Huberman, MA. (1992). Analisis Data Kualitatif (Diterjemahkan : Rohadi Rohidi). Jakarta : UI Press.
Murchison, J. M. (2010). Ethnography Essentials: Designing, Conducting, and Presenting You Research. San Francisco: JosseyBass. Retrieved from www.josseybass. Com
Munasef. (1995). Manajemen Usaha Pariwisata di Indonesia. Jakarta: PT. Toko Gunung Agung.
Murharsito. (2011). Peran Seni dan Proses Kreatif dalam Kewirausahaan Industri Kreatif di Kota Semarang. Proceeding Seminar Nasional Kontribusi Dunia Pendidikan Ekonomi, Manajemen dan Akuntansi dalam Penguatan Perekonomian Bangsa, Universitas Islam Indonesia.
Nugrahanto, A. D. (2015). Blusukan Dalam Sejarah : Dari Sambernyawa sampai Jokowi. Kompasiana. Retrieved from https://www.kompasiana.com/anton_djakarta/552a6008f17e61f003d623a6/blusukan-dalam-sejarah-dari-sambernyawa-sampai-jokowi
Rambo, A.T. (1981). Conseptual Approaches to Human Ecology: A. Source Book on Alternative Paradigms for The Study of Human Interactions with The Environment, Honolulu: East-West Environment and Policy Institute.
Ross, S. A. (1977). The Determination of Financial Structure: The Incentive-Signalling Approach. The Bell Journal of Economics, 8(1), 23. https://doi.org/10.2307/3003485
Rusalić, D. (2009). Making the intangible. Tangible. (D. Radojičić, Ed.), Marketing Management (Vol. 13). Belgrade. Retrieved from eisanu@ei.sanu.ac.rs; www.etno-institut.co.rs%0AЗа
Rusdiana, Y. (2013). Ulin Barong Sekeloa. Skripsi Jurusan Seni Teater Minat Utama Film. Bandung: Sekolah Tinggi Seni Indonesia (STSI)
Safaat, MSI. (2023). Skripsi : Budaya sebagai Daya Tarik Daerah dalam Meningkatkan Ekonomi Masyarakat di Desa Kemiren Kecamatan Glagah Kabupaten Banyuwangi. Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember.
Safitri, H., Kurniansyah, D (2021). Analisis Komponen Daya Tarik Desa Wisata. Jurnal Kinerja . Vol 18 (4), p. 497-501.
Salsabila, S. (2023). Strategi Pemasaran Sosial Berbasis Budaya (Studi pada Festival Kresnayana dalam Pengembangan Pariwisata di Kabupaten Blitar). Commercium. Vol 7 (1), 46-55.
Stange, J., Brown, D (2015). Rourism Destination Management. Intrenational Institute for Tourism Studies, The George Washington University.
Statistics of Bandung (2022). Bandung in Numbers. Badan Pusat Statistik Indonesia.
Sulaeman, A. (2018). Seni Kebudayaan Ulin Barong Sekeloa. Tugas akhir mata kuliah Seni, Desain, dan Lingkungan. Bandung: Institut Teknologi Bandung
Sumarmi dan Amirudin (2014). Pengelolaan Lingkungan Berbasis Kearifan Lokal. Malang: Aditya Median Publishing.
Soemarwoto, Otto. (2004). Ekologi Lingkungan Hidup dan Pembangunan. Jakarta: PT. Bumi Aksara.
Tutwuri, Aning. (2020). Daya Tarik Budaya sebagai Upaya Peningkatan Ekonomi Daerah Jawa Tengah. 10.31227/osf.io/g75z3.
Van Klinken, G. and Berenschot, W. (2014). In search in Middle Indonesia :kelas menengah di kota-kota menengah. Jakarta: Yayasan Pustaka Obor Jakarta.
Yuniningsih, Tri (2018). Analisis Jaringan Aktor Dalam Implementasi Kebijakan Pengembangan Wisata Kota Semarang. Disertasi. FISIP, DAP, Universitas Diponegoro, Semarang.
Social Media :
1. YouTube https://www.youtube.com/watch?v=RpTcK2Ot-q0
2. Instagram : https://www.instagram.com/badranaya_id/
3. Facebook : https://www.facebook.com/search/top?q=ulin%20barong%20sekeloa
Authors
Mila Mardotillah, Anwari Masatip, & Arief Syaifudin. (2024). ULIN BARONG SEKELOA AS AN INTANGIBLE CULTURE OF BANDUNG. International Journal of Sustainable Competitiveness on Tourism, 3(02), 81–91. https://doi.org/10.34013/ijscot.v3i02.1604
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