Optimization Model for Marine Ecotourism Development to Achieve Sustainability and Inclusivity: A Case Study of Coastal Villages in Malang Regency

Rudianto, Bayu Kusuma, Wahida Kartika Sari, Maheno Sri Widodo, Supriatna, Angga Wira Perdana, Andik Isdianto, Seftiawan Samsu Rijal, Niken Hendrakusma Wardani, Reni Dyah Yuni Kurniasari

Abstract

Research aims to develop an optimization model for marine ecotourism development to achieve sustainability and inclusivity: a case study of coastal villages in Malang Regency, including: Ampelgading, Bantur, Donomulyo, Gedangan, Sumbermanjing Wetan, and Tirtoyudo. This research is a quantitative study using primary data. Quantitative research is research that produces findings that can be achieved (obtained) using statistical procedures or other means of quantification. The GeSCA method will be used to develop a model for marine tourism area development. Out of the 6 tested hypotheses, five were accepted and one was rejected. Here are the results of the tests: Contribution to biodiversity conservation (O1) affects the Use of New and Renewable Resources (O6) can be accepted. Include Interpretation or Learning Experience (O3) affects the Use of New and Renewable Resources (O6)" is rejected. Use of New and Renewable Resources (O6) affects the Development of Small-Scale Enterprises (O5) can be accepted. Development of Small-Scale Enterprises (O5) affects the Sustainable Community Well-being (O2) can be accepted. Development of Small-Scale Enterprises (O5) affects the Community Participation, Ownership, and Business Opportunities (O7) can be accepted. Sustainable Community Well-being (O2) affects the Involve Responsible Action by Tourists and the Tourism Industry (O4) can be accepted.

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Authors

Rudianto
Bayu Kusuma
Wahida Kartika Sari
Maheno Sri Widodo
Supriatna
supriatna@ub.ac.id (Primary Contact)
Angga Wira Perdana
Andik Isdianto
Seftiawan Samsu Rijal
Niken Hendrakusma Wardani
Reni Dyah Yuni Kurniasari
Rudianto, Bayu Kusuma, Wahida Kartika Sari, Maheno Sri Widodo, Supriatna, Angga Wira Perdana, Andik Isdianto, Seftiawan Samsu Rijal, Niken Hendrakusma Wardani, & Kurniasari, R. D. Y. (2025). Optimization Model for Marine Ecotourism Development to Achieve Sustainability and Inclusivity: A Case Study of Coastal Villages in Malang Regency. International Journal of Sustainable Competitiveness on Tourism, 4(01), 65–75. https://doi.org/10.34013/ijscot.v4i01.1787

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