Advancing Rural Development: Sustainable Tourism Practices in the Evolution of Cibeusi Tourism Village, Subang Regency, Indonesia
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Submitted
2 July 2025
Published
30 October 2025
Keywords:
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community-based tourism, Sustainable Tourism Village, Tourism Village
Abstract
A tourist village is an area with potential rural tourism attractions and distinctive traditions owned by a village. This research is located in Cibeusi Tourism Village in Subang Regency, West Java. Tourism villages are developing as travel trends change from mass tourism to alternative tourism. Good management of tourist villages is needed for community benefits, with two approaches: community-based tourism and sustainable tourism. The research aims to see how the focus of sustainable tourism-based tourism village development conducted by Cibeusi Tourism Village. The method used is descriptive qualitative with semi-structured interview techniques, field observation, and documentation. The results showed that the Cibeusi Village community was active in the design, management, and evaluation of tourism activities, which also helped the economy through the provision of employment. Tourism village development also pays attention to environmental arrangements and conservation efforts.
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Banjari, H. A., Hermnatoro, H., & Vitriani, A. S. (2021). Buku Panduan Praktis: 10 Langkah Mengembangkan Desa Wisata Hijau. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
Dangi, T. B., & Jamal, T. (2016). An integrated approach to “sustainable community-based tourism.” Sustainability, 8(5), 475.
Dewi, Fandeli, & Baiquni. (2013). Development of Tourism Village Based on Local Community Participation in Jatiluwih Tourism Village. Kawistara Journal, 3.
Gautama, B. P., Yuliawati, A. K., Nurhayati, N. S., Fitriyani, E., Pratiwi, I. I., & Indonesia, U. P. (2020). PENGEMBANGAN DESA WISATA MELALUI PENDEKATAN PEMBERDAYAAN MASYARAKAT. 1(4), 355–369.
Haryanto, A., Shandy, I. R., & Setyawan, Q. A. (2023). Sustainable Tourism Implementation In Indonesia: Emphasizing Green Tourism, Community-Based Tourism, and Local Empowerment. Barista: Jurnal Kajian Bahasa dan Pariwisata, 10(2), 160–174.
Herdiansyah, H. (2015). Wawancara, Observasi, dan Focus Groups. Jakarta: PT Rajagrafindo Persero.
Istiyanti, D. (2020). Pemberdayaan Masyarakat Melalui Pengembangan Desa Wisata di Desa Sukawening ( Community Empowerment Through Development of Tourist Villages in Sukawening Village ). 2(1), 53–62.
Kemenparekraf/Baparekraf. (2021, Juni 24). Kemenparekraf.go.id. Retrieved from Anugerah Desa Wisata Indonesia: https://kemenparekraf.go.id/ragam-pariwisata/Anugerah-Desa-Wisata-Indonesia.
Kholid, M., Tjahjono, T., Santoso, M. F., & Wijayanti, A. (2023). The effect of tourism village development project on economic sustainability through tourism villages based on natural and cultural potentials. IOP Conference Series: Earth and Environmental Science, 1181(1), 012028.
Miftahuddin, M., Tjahjaningtyas, S. D., & Purba, A. B. (2022). The Impact of the Development of Cultural Tourism on the Cultural, Economic, and Social Aspects of Local Communities. Dinar: Jurnal Ekonomi dan Keuangan Islam, 9(2), 88–105.
Miles, M. B., & Huberman, A. M. (2014). Analisis data kualitatif : buku sumber tentang metode metode baru. UI Press.
Nurhadi. (2021). The role of local wisdom in sustainable tourism development of micro, small, and medium enterprises (MSMEs) in West Java, Indonesia. International Journal of Social Science and Business, 5(2), 269–275.
Prihantini, C., Nurrochmat, D. R., Yulianti, F., & Setyawati, I. (2023). Community-Based Agro-Ecotourism Sustainability in West Java, Indonesia. Sustainability, 15(13), 10432.
Putra, E. T., & Arfah, Y. (2021). Conceptual Analysis of Sustainable Tourism Management in Indonesia. Journal of Tourism Hospitality and Environment Management, 6(23), 35-41.
Ramanayaka, L. (2024). THE RURAL TOURISM AS A CATALYST: A DEEP DIVE INTO THE SYNERGY BETWEEN RURAL TOURISM AND POVERTY ERADICATION. In International Journal of Sustainable Competitiveness on Tourism (Vol. 3, Issues 02 SE-Articles). https://doi.org/10.34013/ijscot.v3i02.1600
Serdamayanti, Sastrayuda, G., & Afriza, L. (2019). Pembangunan dan Pengembangan Pariwisata. PT Refika Aditama. https://refika.co.id/438-pembangunan-pengembangan-pariwisata.html
Sidiq, A. J., & Resnawaty, R. (2017). Pengembangan desa wisata berbasis partisipasi masyarakat lokal di desa wisata Linggarjati Kuningan. Prosiding Penelitian Dan Pengabdian Kepada Masyarakat, 4(1), 38–44.
Sudibya, B. (2018). Wisata Desa dan Desa Wisata. 1(1).
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, R & D. Alfabeta.
Tintahijau. (2022). Disparpora Subang Klaim Kunjungan Wisatawan Capai 3 Juta Orang Pada 2021. Retrieved from Tintahijau.com: https://tintahijau.com/rekreasi/wisata/32304-disparpora-subang-klaim-kunjungan-wisatawan-capai-3-juta-orang-pada-2021
Utomo, S. H. (2020). Rural-based tourism and local economic development: Evidence from Indonesia. Geographia Technica, 15(3), 553–561.
Visiana, K. (2025). Sustainable Tourism Practices and Financial Resilience: A Case Study of Tourism Destinations in Indonesia. Saudi Journal of Business and Management Studies, 10(8), 371-377.
Wahyuni, D., & Susilowati, L. (2020). Dampak Pengembangan Desa Wisata Terhadap Perekonomian, Sosial Masyarakat Desa Wonomerto Kecamatan Wonosalam Kabupaten Jombang. JMD : Jurnal Riset Manajemen & Bisnis Dewantara, 3(1 SE-Section), 9–21. https://doi.org/10.26533/jmd.v3i1.525
Wahyuningsih S, Damanik, J., & Rahayu, S. (2021). Community empowerment in the development of tourism villages: A case study in Indonesia. International Journal of Culture and Tourism Research (IJCTR), 4(2), 99–106.
Authors
Bahreisy, A. M., Maturbongs, B. D. A. P., Ridwan, O. R., & Mas Multazam. (2025). Advancing Rural Development: Sustainable Tourism Practices in the Evolution of Cibeusi Tourism Village, Subang Regency, Indonesia. International Journal of Sustainable Competitiveness on Tourism, 4(02), 65–78. https://doi.org/10.34013/ijscot.v4i02.2123
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