Analysis Potential and Strategies For The Development Of Ecotourism in Wanagiri Village, Tabanan Regency
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Ecotourism, Sustainable Tourism, Development Strategy
Abstract
Post-pandemic shifts in tourist travel patterns have led to the emergence of a new trend commonly referred to as NEWA (Nature, Eco-tourism, Wellness tourism, and Adventure tourism). By emphasizing nature-based tourism concepts, this trend presents a significant opportunity for Wanagiri Village, located in Tabanan Regency, to advance its potential as a village grounded in eco-tourism principles. This study seeks to analyze the tourism potential of Wanagiri Village and to formulate alternative strategic recommendations for the village’s tourism managers in the development of eco-tourism. A mixed-methods approach was adopted, integrating qualitative and quantitative analyses, specifically employing SWOT and AHP frameworks to comprehensively address each research question. Data collection was conducted through surveys, interviews, observations, literature reviews, and documentation. Informants were selected using purposive sampling techniques, resulting in a total of ten key informants. The findings indicate that Wanagiri Village possesses substantial potential for development as an eco-tourism-based tourist village, particularly in promoting education and conservation principles aligned with sustainable tourism paradigms. Based on the IFAS-EFAS analysis, the strategic position of Wanagiri Village falls within Quadrant I, which enables tourism managers to pursue aggressive strategies for eco-tourism product development. Furthermore, the AHP (Analytical Hierarchy Process) analysis identified priority strategies for implementation, which include: 1) Developing professional local human resources to enhance the quality and sustainability of eco-tourism activities. 2) Designing eco-tourism packages that integrate visits to the village’s natural attractions. 3) Undertaking promotional activities through social media platforms and the establishment of a dedicated website. 4) Establishing collaborations with foreign investors as tourism business operators, aiming to strengthen the eco-tourism brand and develop bundled eco-tourism products unique to the village.
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