The Living Classroom Experiential Pedagogy as a Soft Power Strategy in Green Tourism Diplomacy at the Batur UNESCO Global Geopark Museum
Abstract
This study examines the Batur UNESCO Global Geopark Museum as a case study for green tourism diplomacy. Through a qualitative analysis of an in-depth interview with the museum's management, the paper argues that the museum's reliance on experiential learning pedagogy is not merely an educational tool but a potent soft power strategy. This approach transforms the museum into an arena for cultivating environmental stewardship, thereby projecting an image of Indonesia as a nation committed to sustainability and progressive education. The analysis reveals how the museum bridges formal and informal learning by integrating its programs into the school curriculum, leverages the cognitive power of direct, concrete experience to deepen understanding of natural and cultural heritage, and employs a pedagogical language aimed at nurturing intrinsic motivation for conservation. The findings suggest that the museum's educational model functions as a localized, authentic, and highly effective instrument of public diplomacy. It cultivates a generation of domestic ambassadors for sustainability and communicates a national identity rooted in environmental responsibility and educational innovation. This positions the museum's model as a replicable strategy for other heritage sites aiming to leverage education for diplomatic and nation-branding purposes within the framework of sustainable tourism.
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Anggayana, I. W. A. (2023). Integrating Linguistic Theories into English Language Education in Tourism Sectors: A Comprehensive Framework. Jurnal Manajemen Pelayanan Hotel, 7(2), 891-918.
Anggayana, I. W. A. (2023). Utilizing Technology to Check the Assignments of Food Beverage Product Students. Jurnal Manajemen Pelayanan Hotel, 7(1), 551-587.
Anggayana, I. W. A. (2024). Digital Literacy Through Teaching English Tourism Supporting Independent Campus Learning Curriculum in Applied Linguistic Studies. Jurnal Manajemen Pelayanan Hotel, 8(1), 497-520.
Anggayana, I. W. A., & Sari, N. L. K. J. P. (2018). Kemampuan Berbicara Bahasa Inggris Mahasiswa Akomodasi Perhotelan: sebuah Kajian Fonologi. Jurnal Manajemen Pelayanan Hotel, 1(1), 8-14.
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Anggayana, I., Osin, R. F., Wiramatika, I. G., Sumardani, R., & Chandra, I. (2024). Eksplorasi Etnolinguistik dalam Pengajaran Bahasa Inggris untuk Mahasiswa Perhotelan Penutur Bahasa Bali.
Anggayani, N. W., & Osin, R. F. (2018). Pengaruh Service Performance Terhadap Nilai Sekolah Kepuasan Dan Loyalitas Pelajar Pada Smk Pariwisata Triatma Jaya Tabanan. Jurnal Manajemen Pelayanan Hotel, 1(1), 28-35.
Antara, I. M. K., Anggayana, I. W. A., Dwiyanti, N. M. C., & Sengkey, F. (2023). Identify Industrial Work Practices in the Food and Beverage Product Department of Kayumas Seminyak Resort. Jurnal Manajemen Pelayanan Hotel, 7(2), 1140-1151.
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Asriyani, R., & Anggayana, I. W. A. (2023). Mastering the Language of Service: English Communication Skills for Food and Beverage Professionals. Jurnal Manajemen Pelayanan Hotel, 7(2), 1127-1139.
Asriyani, R., Suryawati, D. A., & Anggayana, I. W. A. (2019). Penerapan Teknik Role Play Dalam Meningkatkan Kompetensi Berbicara Bahasa Inggris Siswa Kelas Sebelas Terhadap Keanekaragaman Personality Types di Smk Pariwisata Triatma Jaya Badung. LITERA: Jurnal Litera Bahasa Dan Sastra, 5(2).
Asriyani, R., Suryawati, D. A., & Anggayana, I. W. A. (2019, August). Using Role Play Techniques in Improving English Speaking Competency on The Personality Types. In International Conference on Cultural Studies (Vol. 2, pp. 44-48).
Graci & Dodds, P. (2006). Environmental awareness and initiatives in the Swedish and Polish hotel industries—survey and case studies. International Journal of Hospitality Management, 25(4), 662-682.
Brundtland Commission. (1987). Our common future. Oxford: Oxford University Press.
Budasi, I. G., & Anggayana, I. A. (2019). Developing English for Housekeeping Materials for Students of Sun Lingua College Singaraja-Bali. The Asian EFL Journal, 23(6.2), 164-179.
Budasi, I. G., Satyawati, M. S., & Anggayana, W. A. (2021). The status of Lexicon used in Tabuh Rah ritual in Menyali Village North Bali: An Ethnolinguistic study. Kasetsart Journal of Social Sciences, 42(4), 960-967.
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307-319.
Claro, M.F.C, Huguet, J.P, & Serrano, M.C.S. (2023). Tourism as a soft power tool. The role of public diplomacy in Japan's country and destination branding. Journal of Tourism, Sustainability and Well-being, 11(2), 66-80.
Falk, J. H., & Dierking, L. D. (2016). The museum experience. New York: Routledge.
Graci, S., & Dodds, R. (2008). Why go green? The business case for environmental commitment in the Canadian hotel industry. Anatolia, 19(2), 251-270.
Han, H., Hsu, L. T. J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334.
Hayes, S., & Rangus, M. (2026). Microcredentials for philosophic practice in tourism? Journal of Hospitality, Leisure, Sport and Tourism Education, 38. https://doi.org/10.1016/j.jhlste.2026.100600
Henriques, M. H., & Brilha, J. B. (2017). UNESCO Global Geoparks: a strategy towards global understanding and sustainability. International Union of Geological Sciences, 40(4), 349-355.
Herrero, A., & Moragues-Faus, A. (2025). City profile: A history of changing urban powers to feed the city of Barcelona. Cities, 163. https://doi.org/10.1016/j.cities.2025.106025
Holm, S., Mobargha, N., Edsander-Nord, Å., Skogh, A. C. D., Barivan, T., Zdolsek, J., Tabrisi, R., & Berner, J. E. (2026). Complications and health costs of cosmetic tourism. A systematic review. In Journal of Plastic, Reconstructive and Aesthetic Surgery. Churchill Livingstone. https://doi.org/10.1016/j.bjps.2026.03.034
Hoogwaerts, L. (2016). Museums, exchanges, and their contribution to Joseph Nye's concept of 'soft power'. Museum & Society, 14(2), 313–322.
Kolb, D. A. (2015). Experiential learning: Experience as the source of learning and development. Pearson Education: New Jersey.
Lindawati, N. P., Asriyani, R., & Anggayana, I. W. A. (2018). Kemampuan Menulis Karangan Dialog Melalui Model Pembelajaran Kooperatif Tipe Think-Pair-Share Pada Mahasiswa Jurusan Tata Hidangan di Akademi Komunitas Manajemen Perhotelan Indonesia. SINTESA.
Lindawati, N. P., Asriyani, R., & Anggayana, I. W. A. (2019). Model Kooperatif Think-Pair-Share dalam Meningkatkan Kemampuan Menulis Karangan Dialog Bahasa Inggris Mahasiswa Akademi Komunitas Manajemen Perhotelan Indonesia. LITERA: Jurnal Litera Bahasa Dan Sastra, 4(1).
Lindawati, N. P., Asriyani, R., & Anggayana, I. W. A. (2024). Analyzing the Use of Discourse Markers in EFL Classroom Interactions: A Qualitative Study at Bali International Language Center. International Journal of Linguistics and Discourse Analytics, 6(1), 115–127.
Moser, S. (2010). The devil is in the detail: Museum displays and the creation of knowledge. Museum Anthropology, 33(1), 22-32.
Nye, J. S. (1990). Bound to lead: The changing nature of American power. New York: Basic Books.
Nye, J. S. (2004). Soft power: The means to success in world politics. Public Affairs, New York.
Osin, R. F., Kusuma, I. R. W., & Suryawati, D. A. (2019). Strategi Pengembangan Objek Wisata Kampung Tradisional Bena Kabupaten Ngada-Flores Nusa Tenggara Timur (NTT). Jurnal Ekonomi dan Pariwisata, 14(1).
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Authors
Anggayana, I. W. A., Osin, R. F., Suryawati, D. A., Wiramatika, I. G., Dewi, S. P. A. A. P., & Angginingsih, N. N. N. (2026). The Living Classroom Experiential Pedagogy as a Soft Power Strategy in Green Tourism Diplomacy at the Batur UNESCO Global Geopark Museum. International Journal of Sustainable Competitiveness on Tourism, 5(01), 52–64. https://doi.org/10.34013/ijscot.v5i01.2320
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