THE INFLUENCE OF VIRTUAL TOUR ON VISIT INTENTION IN NATIONAL MUSEUM OF INDONESIA
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Submitted
11 July 2022
Published
30 July 2022
Keywords:
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Virtual Tour, Visit Intention, Covid-19, National Museum of Indonesia
Abstract
Ministry of Tourism and Creative Economy attempted tourism recovery after Covid-19 outbreak that rippled throughout the world by developing Virtual Tour which was implemented by travel agents and many tourism destinations in Indonesia, including the National Museum of Indonesia. In this study, the researcher aimed to identify the performance of Virtual Tour in the National Museum of Indonesia and to see whether it influences the tourists' visit intention. Using a quantitative research approach and explanatory research method, the researcher collected samples from 150 tourists within August 3rd – 16th 2021 who had previous experiences with the Virtual Tour in the National Museum of Indonesia. through online questionnaire distribution. The technique used was convenience sampling that later would be processed with simple linear regression. Samples taken through online questionnaire distribution in this study were then collected and analyzed using a classical assumption test. The results of this study indicated that the Virtual Tour to the National Museum of Indonesia is perceived as useful, entertaining, and easy to use and Virtual Tour has a 6.2% influence on Visit Intention to the National Museum of Indonesia.
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Carmo, I. S. do, Marques, S., & Dias, Á. (2022). The Influence of Experiential Marketing on Customer Satisfaction and Loyalty. Journal of Promotion Management, 07(01), 180–195. https://doi.org/10.1080/10496491.2022.2054903
Chen, H. Bin, Yeh, S. S., & Huan, T. C. (2014). Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants. Journal of Business Research, 67(3), 354–360. https://doi.org/10.1016/j.jbusres.2013.01.003
Chiao, H. M., Chen, Y. L., & Huang, W. H. (2018). Examining the usability of an online virtual tour-guiding platform for cultural tourism education. Journal of Hospitality, Leisure, Sport and Tourism Education, 23(February), 29–38. https://doi.org/10.1016/j.jhlste.2018.05.002
Chiao, J. Y., Harada, T., Komeda, H., Li, Z., Mano, Y., Saito, D., Parrish, T. B., Sadato, N., & Iidaka, T. (2010). Dynamic cultural influences on neural representations of the self. Journal of Cognitive Neuroscience, 22(1), 1–11. https://doi.org/10.1162/jocn.2009.21192
El-Said, O., & Aziz, H. (2022). Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19. Journal of Travel Research, 61(3), 528–548. https://doi.org/10.1177/0047287521997567
Etikan, I. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1. https://doi.org/10.11648/j.ajtas.20160501.11
Garson, G. D. (2012). Testing Statistical Assumptions. Blue Book Series, 1–52. http://www.statisticalassociates.com/assumptions.pdf
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 0(0), 1–20. https://doi.org/10.1080/09669582.2020.1758708
Gretzel, U., Fuchs, M., Baggio, R., Hoepken, W., Law, R., Neidhardt, J., Pesonen, J., Zanker, M., & Xiang, Z. (2020). e-Tourism beyond COVID-19: a call for transformative research. Information Technology and Tourism, 22(2), 187–203. https://doi.org/10.1007/s40558-020-00181-3
Guha, S. (2020). Covid-19 pandemic and our pediatric population - the challenges and outcome: an observational study from Eastern India. Sri Lanka Journal of Child Health, 49(4), 417–418. https://doi.org/10.4038/SLJCH.V49I4.9285
Haloho, E., Idahwati, I., & Harefa, H. S. (2021). Pengaruh Integrated Marketing Communication (IMC) terhadap Minat Kunjung Mahasiswa di Perpustakaan STIKes Siti Hajar Medan. Jurnal Mutiara Manajemen, 6(1), 1–17.
Hamidi. Metode penelitian kualitatif: Aplikasi praktis pembuatan proposal dan laporan penelitian/ Hamidi. Malang: UMM Press, 2004
Ioannides, D., & Gyimóthy, S. (2020). The COVID-19 crisis as an opportunity for escaping the unsustainable global tourism path. Tourism Geographies, 22(3), 624–632. https://doi.org/10.1080/14616688.2020.1763445
Imam Ghozali. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 20 -6/E (-.). Semarang: Badan Penerbit Universitas Diponegoro.
Iranita, I., & Alamsyah, P. (2019). Pengaruh Citra Destinasi, Aksessibilitas Wisata Terhadap Minat Kunjung Ulang Wisatawan Ke Wisata Bahari Desa Benan. Bahtera Inovasi, 2(2), 102–110. https://doi.org/10.31629/bi.v2i2.1624
Jung, T., Dieck, M. C., Lee, H., & Chung, N. (2016). Information and Communication Technologies in Tourism 2016. Information and Communication Technologies in Tourism 2016. https://doi.org/10.1007/978-3-319-28231-2
Keni, K. (2020). How Perceived Usefulness and Perceived Ease of Use Affecting Intent to Repurchase? Jurnal Manajemen, 24(3), 481. https://doi.org/10.24912/jm.v24i3.680
Marty, P. F. (2008). Museum websites and museum visitors: Digital museum resources and their use. Museum Management and Curatorship, 23(1), 81–99. https://doi.org/10.1080/09647770701865410
Muda, I., & Naibaho, R. (2018). Variables influencing allocation of capital expenditure in Indonesia. IOP Conference Series: Earth and Environmental Science, 126(1). https://doi.org/10.1088/1755-1315/126/1/012066
Osman, A., Wahab, N., & Ismail, M. (2009). Development and Evaluation of an Interactive 360 Virtual Tour for Tourist Destinations. Journal of Information Technology Impact, 9(3), 173–182. http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Development+and+Evaluation+of+an+Interactive+360+°+Virtual+Tour+for+Tourist+Destinations#0
Pai, C. K., Liu, Y., Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit intention. Sustainability (Switzerland), 12(16). https://doi.org/10.3390/su12166592
Sallent, M. (n.d.). No Title. Retrieved June 30, 2022, from https://www.un.org/africarenewal/web-features/coronavirus/tourism-africa-virtual-safaris-kick-countries-prepare-reopen-tourists
Sandjojo, N. (2011). Metode Analisis Jalur dan Aplikasinya.
Yamawati, S., & Indiani, N. (2019). The Influence of Brand Equity on Consumer Interest in Buying Xiaomi Smartphones. Warmadewa Management and Business Journal (WMBJ) Agustus, 1(2), 60–64. https://ejournal.warmadewa.ac.id/index.php/wmbj
Authors
Shaula Keumala, Haryadi Darmawan, & Tatang Sopian. (2022). THE INFLUENCE OF VIRTUAL TOUR ON VISIT INTENTION IN NATIONAL MUSEUM OF INDONESIA. International Journal of Sustainable Competitiveness on Tourism, 1(01), 12–22. https://doi.org/10.34013/ijscot.v1i01.770
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