HOMESTAY INNOVATION CAPABILITY IN A PROPERTY BUSINESS PERSPECTIVE
Article Sidebar
-
Innovation Capability, Homestay, Property Business
Abstract
The rapid development of entrepreneurship-based tourism has encouraged households in tourist areas to try to take advantage of opportunities to do business through residential property to become homestays. Homestays are offered for tourists who want to spend the night naturally, enjoy daily life with the local culture of the destination visited with all the facilities which of course can meet the needs of traveling. Residential home owners try to become property entrepreneurs by understanding the management of the property business through innovation capabilities that transform residential homes into homestays. The needs of tourists in choosing homestay accommodation are different from hotels or villas or bungalows, preferring to enjoy a homely atmosphere by getting memories and local experiences in tourist destination areas. Residential homeowners will seek information regarding home repairs and the physical availability of residential homes, arrange schedules, and need to study property management in collaboration with residential developers. So this study aims to determine the innovation ability of homestay property developers who are considered influential in increasing business through the dimensions of technology development, operational capabilities, managerial routines and property transactions. This descriptive research with quantitative and qualitative approaches uses triangulation data collection techniques and is statistically analyzed using Partial Least Square. It is important for homestay business owners to find building developers who can repair or rearrange buildings who have the ability to innovate in the property business. The results of measurements from residential home owners and property developers in tourist destinations show that the dimensions of strong property innovation capabilities are innovation capabilities in management and routine operations, while the dimensions of innovation capabilities that still have weaknesses are innovation capabilities in technology development and transactions.
Keywords: Innovation capability; homestays ; Property Business.
References
Hair, J., & et al. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles: SAGE Publications, Inc.
Jiang, Z. (2019). Study on the Inheritance and Development of Local Culture in the Homestay. 3rd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2019) (pp. 449 - 455). Atlantis Press.
Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. . Tourism management, 44, 34-45.
Kim, J. H., & Ritchie, J. B. (2014). Cross-cultural validation of a memorable tourism experience scale (MTES). Journal of Travel Research, 53(3), 323-335., 323 - 335.
Kim, J. H., Ritchie, J. B., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. . Journal of Travel research, 51(1), 12-25., 12 - 25. https://doi.org/10.1177/004728751038546
Moscardo, G. (2008). Sustainable tourism innovation: Challenging basic assumptions. Tourism and Hospitality Research, 8(1), 4-13.
Pan, L., Lin, B., & Wang, K. (2016). An exploration of the influence factors on tourism experience memory: a research based on tourism in China. . Tourism Tribune, 31(1), 49-57., 49 - 57.
Priyatiningsih, K., & Ramadhan, G. (2022). Productivity Strategy in Financial Perspective of LQ45 Property Company Indonesia Stock Exchange. INOVASI, 18, 27-37., 27 - 37.
Saunila, M. (2020). Saunila, M. (2020). Innovation capability in SMEs: A systematic review of the literature. Journal of Innovation & Knowledge, 5(4), 260-265., 260 - 265.
Zawislak, Alves, Tello-Gamarra, Barbieux, & Reichert. (2012). Innovation capability: From technology development to transaction capability. Journal of technology management & innovation, 7(2), 14-27. https://doi.org/10.4067/S0718-27242012000200002
Authors
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.