HARSIWI, W.; WICAKSONO, A. Selling the Spirit A Semiotic Analysis of Omotenashi in the Visual and Textual Marketing of the Japan National Tourism Organization (JNTO). International Journal of Sustainable Competitiveness on Tourism, [S. l.], v. 4, n. 02, p. 27–37, 2025. DOI: 10.34013/ijscot.v4i02.2296. Disponível em: https://journal.poltekpar-nhi.ac.id/index.php/ijscot/article/view/2296. Acesso em: 29 nov. 2025.