Harsiwi, W. and Wicaksono, A. (2025) “Selling the Spirit A Semiotic Analysis of Omotenashi in the Visual and Textual Marketing of the Japan National Tourism Organization (JNTO)”, International Journal of Sustainable Competitiveness on Tourism, 4(02), pp. 27–37. doi: 10.34013/ijscot.v4i02.2296.