EVALUASI DAN REFORMULASI STRATEGI PROMOSI FESTIVAL PARADE PESONA KEBANGSAAN KABUPATEN ENDE, NUSA TENGGARA TIMUR
Main Article Content
Abstract
The implementation of the tourism festival event is one way to promote tourism potential. In addition to the purpose of tourism promotion, the festival is held to increase the number of tourist visits, increase local revenue, and provide economic income for the local community. Since 2015, the Ende Regency government through the Tourism Office has conducted a tourism event. The event was the “Festival Parade Pesona Kebangsaan (FPPK)”. This festival has aims to promote tourist attraction objects in Ende Regency as well as to commemorate the history of the birth of Pancasila which was sparked by Bung Karno during his exile in Ende (1934-1938). “Festival Parade Pesona Kebangsaan” is not yet perfect and still needs a lot of improvement. The implementation of promotional activities and tourism promotion is also still limited to the implementation of formalities and without good preparation. The focus of this research is the evaluation and reformulation of the promotion strategy of the “Festival Parade Pesona Kebangsaan” in Ende Regency, which is divided into the identification and analysis of the factors that influence the activities of the “Festival Parade Pesona Kebangsaan”, as well as the evaluation and reformulation of the promotion strategy to perfect the next program of activities. This study uses a descriptive-analytic method with a qualitative approach that aims to describe and evaluate and reformulate the promotion strategy of the “Festival Parade Pesona Kebangsaan” in Ende.
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License by SA that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Harris, B. M. (1985). Supervisory Behavior in Education. New Jersey: Prentice Hall.
Jiunkpe. (1998). Time Out of Time. Essay On the Festival Falasi, Indonesia.
Kotler, P. (1999). Marketing dalam Terjemahan Bahasa Indonesia. Jakarta: Erlangga.
Keller, Kevin L. dan Kotler, P. (2009). Manajemen Pemasaran. Edisi 13. Jilid 2. Jakarta: PT. Indeks
Kristanto, V., H. (2018). Metodologi Penelitian Pedoman Penulisan Karya Tulis Ilmiah (KTI). Yogyakarta: CV. Budi Utama.
Lehmann, H. (1990). The Systems Approach to Education. Special Presentation Conveyed in The International Seminar on Educational Innovation and Technology Manila. Innotech Publications, Vol 20, No. 05.
Pearce, J., A. & Robinson, R., B. (2008). Manajemen Strategis. Jakarta: Salemba Empat
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif. Bandung: Alfabeta
Susanti, R., Damanik, J., & Priyambodo, T. K. (2017). Organization of Sport Tourism Event Tour de Singkarak Contribution Toward Tourist Attraction Improvement in West Sumatra. Journal of Humanities and Social Science, Volume 22, Pp.1-13.
Tayibnapis, F., Y. (2000). Evaluasi Program. Jakarta: Rineka Cipta.
Tobing, D., H. et al. (2016). Metode Penelitian Kualitatif. Bali: Universitas Udayana.
Yusuf, M. (2014). Metode Penelitian Kuantitatif, Kualitatif dan Penelitian Gabungan. Jakarta: Kencana.