Effect Of Social Media Tourism Information Quality On Travel Intentions: Mediation Effect Of Destination Image Formation (Case Study In Galeri Nasional Visitors)
Abstract
The rapid development of information technology today makes the world seem to have no barrier to space and time. As one of the media for conducting conversations, social media has now developed into today's photo and video-sharing media. This study aims to analyze the effect of social media tourism information quality and destination image formation on tourists' decisions to visit the National Gallery of Indonesia. Furthermore, the method used in this research is a quantitative method with an explanatory format and assisted by Partial Least Square (PLS) statistical tools consisting of validity and reliability tests. Respondents in this study were 236 samples. Sampling was done using an accidental sampling technique on visitors who came by chance during the survey. Data analysis in this study used convergent validity and discriminant validity. The analysis results show that the amount of information, completeness, design, interest, relevance, timeliness, and added value affect the destination image, both affective and cognitive images.
References
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Solimun, A. A. R., Fernandes, N. N., & Nurjannah, N. (2017). Multivariate statistical method: Structural equation modeling based on WarpPLS.
Wang, CY, Hsu, &, & MK. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 829–843.
Wang, H., & Yan, J. (2022). Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust. Frontiers in Psychology, 13(December), 1–14. https://doi.org/10.3389/fpsyg.2022.1049149
Wang, X., Wang, X., & Lai, I. K. W. (2023). The effects of online tourism information quality on conative destination image: The mediating role of resonance. Frontiers in Psychology, 14(March), 1–12. https://doi.org/10.3389/fpsyg.2023.1140519
Arifiansyah, R., Raja, D., & Saragih, U. (2020). The Role of social media And Destination Image on Visiting Decision : A Case Study in Taman Mini Indonesia Indah. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 12745–12763.
Baber, P., Williams, R. L., & Williams, H. A. (2022). The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations. Handbook on Tourism and Social Media: Research Handbooks in Tourism Series, December, 275–286. https://doi.org/10.4337/9781800371415.00030
Beni Ismarizal, & Ahmad Hudaiby Galih Kusumah. (2023). The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements. Journal of Consumer Sciences, 8(2), 124–137. https://doi.org/10.29244/jcs.8.2.124-137
Chung, N., & Koo, C. (2015). The use of social media in travel information search. Telematics and Informatics, 32(2), 215–229. https://doi.org/10.1016/j.tele.2014.08.005
Enrique Bign, J., Isabel, M. S., Jose, J., & Piqueras, R. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism Management Journal, 22.
Firoz, D., Sharif, S. P., & Ismail, N. B. (2021). Social Media’S Official Destination Promo Videos and Country Image Influencing Visiting Intention To Risky Destinations. Journal of Content, Community and Communication, 14(7), 2–16. https://doi.org/10.31620/JCCC.12.21/02
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.
GSMA Intelligence. (2023). Smartphone Owners are Now the Global Majority. The GSMA’s sixth annual State of Mobile Internet Connectivity Report. Available at: https://www.gsma.com/newsroom/press-release/smartphone-owners-are-now-the-global-majority-new-gsma-report-reveals/
Hudders, L., De Jans, S., & De Veirman, M. (2021). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327–375. https://doi.org/10.1080/02650487.2020.1836925
Khanom, M. T. (2023). Using social media marketing in the digital era: A necessity or a choice. International Journal of Research in Business and Social Science (2147- 4478), 12(3), 88–98. https://doi.org/10.20525/ijrbs.v12i3.2507
Kim, J. H. (2018). The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction. Journal of Travel Research, 57(7), 856–870. https://doi.org/10.1177/0047287517721369
Kim, S. E., Lee, K. Y., Shin, S. Il, & Yang, S. B. (2017). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information and Management, 54(6), 687–702. https://doi.org/10.1016/j.im.2017.02.009
Kotler, P., Bowen, J. T., & Baloglu, S. (2022). Marketing for Hospitality and Tourism. In SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4138643
Lam, T., & Hsu, C. H. (2006). Predicting behavioral intention of choosing a travel destination. Tour Manag, 27, 589–599. https://doi.org/10.1016/j.tourman.2005.02.003
Llodrá-Riera, I., Martínez-Ruiz, M. P., Jímenez-Zarco, A. I., & Izquierdo-Yusta, A. (2015). Influence of social media on motivations for visiting a destination and image formation. International Journal of Technology Marketing, 10(4), 413–430. https://doi.org/10.1504/IJTMKT.2015.072173
Ma, X., Wang, R., Dai, M., & Ou, Y. (2021). The influence of culture on the sustainable livelihoods of households in rural tourism destinations. Journal of Sustainable Tourism, 29(8), 1235–1252. https://doi.org/10.1080/09669582.2020.1826497
Panadea, H., Handayani, P. W., & Pinem, A. A. (2017). The analysis of tourism information to enhance information quality in e-tourism. Proceedings of the 2nd International Conference on Informatics and Computing, ICIC 2017, 2018-Janua, 1–6. https://doi.org/10.1109/IAC.2017.8280630
Ruirui, L., Peilin, L., Xiuying, S., & Wenlong, Z. (2024). Effect of Traditional Village Landscape Genes on Tourists’ Image Construction: Case Study of Zhangguying Village. Journal of Resources and Ecology, 15(3), 587–600. https://doi.org/10.5814/j.issn.1674-764x.2024.03.007
Sharmin, F., Tipu Sultan, M., Badulescu, D., Badulescu, A., Borma, A., & Li, B. (2021). Sustainable destination marketing ecosystem through smartphone-based social media: The consumers’ acceptance perspective. Sustainability (Switzerland), 13(4), 1–24. https://doi.org/10.3390/su13042308
Smith, K. H. (2004). Implementing the “marketing you” project in large sections of principles of marketing. J. Mark Educ, 26, 123–136. https://doi.org/10.1177/ 0273475304265542
Solimun, A. A. R., Fernandes, N. N., & Nurjannah, N. (2017). Multivariate statistical method: Structural equation modeling based on WarpPLS.
Wang, CY, Hsu, &, & MK. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 829–843.
Wang, H., & Yan, J. (2022). Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust. Frontiers in Psychology, 13(December), 1–14. https://doi.org/10.3389/fpsyg.2022.1049149
Wang, X., Wang, X., & Lai, I. K. W. (2023). The effects of online tourism information quality on conative destination image: The mediating role of resonance. Frontiers in Psychology, 14(March), 1–12. https://doi.org/10.3389/fpsyg.2023.1140519
Authors
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