Designing an Integrated Ecotourism Package for the 7 Summit Area in Sembalun Lawang, Lombok

Rumba Rumba, Dimas P Dewata, Isna K

Abstract

Sembalun Lawang Village in East Lombok Regency has great potential to be developed as a community-based ecotourism destination. The region is known for its stunning natural landscape and rich local culture, especially in areas crossed by the 7 Summit Sembalun route, such as Bukit Kondo, Pergasingan, Bukit Anak Dara, and the path to Mount Rinjani. However, until now there has not been an integrated tour package that emphasizes the principle of ecotourism as a whole. This research designs ecotourism-based tour packages that prioritize environmental education and local community empowerment. The method used is a descriptive qualitative-participatory approach with a research and development type of research. Data collection techniques included field observations, in-depth interviews, and documentation studies. Preliminary findings show that there is high interest from tourists in environmentally friendly trekking activities and the readiness of local communities to be more actively involved in tourism management. The final result of this research is an ecotourism tour package model that is integrated and contextualized with local characteristics. The main conclusion states that the development of this package not only supports environmental conservation, but is also able to increase community participation and welfare in Sembalun Lawang Village.

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Authors

Rumba Rumba
rumba@ppl.ac.id (Primary Contact)
Dimas P Dewata
Isna K
Author Biography

Rumba Rumba, Politeknik Pariwisata Lombok

Rumba, born on April 17, 1991, in Bandung, is a lecturer in the Travel Business Study Program and an active social media practitioner in tourism. He holds a Master of Tourism (M.Par.) from the Bandung Institute of Technology, where he focused his research on sustainable ecotourism development in Indonesia. Additionally, Rumba has a Bachelor of Applied Science in Tourism (SST.Par.) and is a Certified Event Educator (CEE). His academic contributions include publishing several articles in national journals on topics such as destination management, and he actively engages in community-based tourism and cultural preservation projects.

As a lecturer at Lombok Tourism Polytechnic, Rumba is recognized for his innovative and interactive teaching approach, utilizing social media to bridge theory and practical applications in the field. Beyond academia, he is a consultant for regional and national tourism projects, and regularly influences his social media followers to promote domestic tourism. Rumba is also frequently invited as a speaker at seminars and guest lectures.

Article Details