Strategi Pengembangan Destinasi Pariwisata Berbasis Gastronomi di Coastal Tourism Pulau Bangka
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Abstract
Destinasi pariwisata memerlukan daya tarik yang menjadi poin utama yang akan dijual pada industri pariwisata. Pariwisata berbasis gastronomi menjadi salah satu yang menarik saat ini. Dalam rangka pengembangan suatu destinasi pariwisata, maka dibutuhkan strategi yang tepat. Tujuan penelitian ini untuk melihat dan mengidentifikasi strategi yang cocok untuk diterapkan dalam memulai pengembangan destinasi wisata berbasis gastronomi di Pulau Bangka yang memiliki berbagai potensi dan kekuatan sebagai destinasi pariwisata gastronomi. Sehingga nantinya dengan strategi yang disesuaikan dengan target tersebut dapat dilakukan pengembangan secara bertahap di Pulau Bangka untuk membantu meningkatkan perekonomian melalui pendapatan daerah serta branding terhadap Pulau Bangka.
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