Abstract
Purpose of the study: This study explores how sustainable community tourism drives socioeconomic development through active community involvement, focusing on alternative livelihoods and participatory resource management to foster inclusive, grassroots-led growth.
Design/methodology: A qualitative multiple case study design was employed, using in-depth interviews conducted in two phases for longitudinal insights into community tourism dynamics in Sri Lanka.
Findings: Three key propositions emerged, revealing how community participation and sustainable practices interlink to shape tourism outcomes, highlighting successes, challenges, and local engagement impacts.
Research limitations/Implications: Findings apply to community tourism in Sri Lanka and similar developing contexts, offering theoretical and managerial insights for Community Environmental and Tourism Initiatives (CETIs) and sustainable development strategies.
Novelty/Originality of the study: The study introduces a green mosaic framework, advancing knowledge by integrating environmental sustainability with community empowerment to redefine tourism-led socioeconomic development.
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