The Development Strategy of Muslim Friendly Tourism in Palembang City
Article Sidebar
Main Article Content
Abstract
After the COVID-19 pandemic, Muslim-friendly tourism has become a significant attraction in several Asian countries, including Indonesia. This study aims to analyze the potential strategies for Muslim-friendly tourism and identify effective development strategies. The methods used include descriptive qualitative analysis and SWOT analysis. Data collection techniques involved documentation, observation, and interviews with informants selected based on predetermined sampling criteria. The results indicate that the involvement of various parties in the development of Muslim-friendly tourism is focused on fulfilling their respective roles and functions, particularly in terms of regulations, policies, and the provision of halal-certified food and hotels that meet Muslim-friendly tourism standards. However, the destination lacks adequate standards to become a leading Muslim-friendly tourism destination.
Keywords: Muslim-Friendly Tourism, Potential of Muslim-Friendly Tourism, Strategies for Muslim-Friendly Tourism Development, Halal Certification, Development of Muslim-Friendly Tourism Destinations
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License by SA that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Aan, J., Setyawan, E., & Hasyim, N. S. (2016). Religious heritage tourism and creative
economy in Cirebon: The diversity of religious, cultures and culinary. Journal of
Social and Administrative Sciences, 3(1), 63–76.
Aan, J. (2017). Halal tourism industry in Indonesia: Potential and prospects. International
Review of Management and Marketing, 7(3), 25–34.
Abdullah, M. A. (2021). Jejak Islamisasi di Negeri Palembang. UIN Raden Fatah Press.
Abu Soli, I. M. S., & Sarkowi. (2022). Perkembangan Islam di Kesultanan Palembang
Darussalam Tahun 1659-1821. Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA), 5(2).
Afni, R. C. M., & Aisyah, R. Z. (2022). Competitive advantage industri pariwisata halal
Singapura dalam berdaya saing di Asia Tenggara. Journal of International Studies, 7(1).
Amini, A., Fasa, M. I., & Suharto. (2022). Urgensi halal food dalam tinjauan konsumsi
Islami. Jurnal Ekonomi Industri Halal, 2(2).
Andika, R. B. (2021). Pengembangan services indicator pariwisata ramah Muslim di
Kabupaten Sleman, Provinsi Daerah Istimewa Yogyakarta. Universitas Islam Indonesia.
Annisa, F. R., & Ali, M. (2022). Pandangan pendatang Muslim di Kota Tsukuba terhadap
penyebaran informasi wisata halal di Jepang. Jurnal Mahadaya, 2(2).
Arikunto, S. (2013). Prosedur penelitian suatu pendekatan praktik. Rineka Cipta.
Arikunto, S. (2017). Pengembangan instrumen penelitian dan penilaian program. Pustaka
Pelajar.
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practices, challenges and
future. Tourism Management Perspectives, 19, 150–154.
Bon, M., & Hussain, M. (2015). Halal food and tourism: Prospects and challenges. Journal
of Tourism in the Muslim World, 2, 47–59.
Devitasari, M. I., Fasa, M. I., & Soeharto. (2022). Analisis pengembangan wisata halal dalam
prospek membantu meningkatkan perekonomian di Indonesia. Jurnal Bina Bangsa
Ekonomika, 15(1).
Ferdiansyah, H., Endyana, C., Rachmat, H., & Khadijah, U. L. S. (2020). Pengembangan
pariwisata halal di Indonesia melalui konsep smart tourism. Journal of Sustainable
Tourism Research, 2(2).
Glaesser, D., Kester, J., Paulose, H., Alizadeh, A., & Valentin, B. (2017). Global travel
patterns: A review. Journal of Travel Research, 56(4), 467–482.
Hasanah, N. (2020). Analisis keberadaan wisata religi terhadap peningkatan kesejahteraan
masyarakat pelaku usaha. Jurnal Qiema (Qomaruddin Islamic Economics Magazine), 6(2), 164–190.
Hayati, S. R., & Manggala Putri, S. A. (2021). Analisis literasi halal, label halal, Islamic
branding, dan religious commitment pada pembelian makanan di Tsabita Halal
Bakery. Shahih Jurnal of Islamicate Multidisciplinary, 6(2).
Herawati, N., Haryadi, B., Seputro, H. Y., & Syah, S. (2023). Sustainable tourism:
Exploration of the potential for halal tourism retribution on the north coast of
Madura. Jurnal Riset Akuntansi dan Bisnis Airlangga, 8(1), 1435–1451.
Kurniawan, S., & Satmika, S. (2021). Japan’s challenges on Muslim friendly tourism to
attract Muslim tourists 2013-2019. Journal of Islamic World and Politics, 5(2).
Maharani, D. S. (2018). Tradisi ziarah Kubro masyarakat Kota Palembang dalam perspektif
hierarki nilai Max Scheler. Jurnal Filsafat, 28(2).
Mahliza, F., Nugroho, L., Putra, Y. M., Nugraha, E., & Sukiati, W. (2021). Discourses of Muslim-friendly tourism (Indonesia empirical cases). Journal of Islamic Economics &
Social Science, 2(1).
Mustaqim, D. A. (2023). Strategi pengembangan pariwisata halal sebagai pendorong
ekonomi berkelanjutan berbasis maqashid syariah. Al-Bahjah Journal of Islamic
Economics, 1(1), 26–43.
Noviarita, H., Kurniawan, M., & Nurmalia, G. (2021). Analisis halal tourism dalam
meningkatkan laju pertumbuhan ekonomi di Provinsi Lampung. Jurnal Ilmiah Ekonomi Islam, 7(1).
Priyadi, U. (2020). Pariwisata syariah prospek dan perkembangan.
Purwantoro, A., Haryanto, T., & Nurhidayati, S. E. (2023). Pemetaan penelitian bisnis
pariwisata halal: Analisis bibliometrik pada database Scopus. Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan, 7(2).
Rahayu, S., & Saragih, M. G. (2022). Pengembangan pariwisata berkelanjutan. CV Tunggu
Esti.
Riani, N. K. (2021). Pariwisata adalah pisau bermata dua. Jurnal Inovasi Penelitian, 2(5).
Rumasukun, M. A. (2023). Indonesian halal tourism transformation in its foreign trade
policy. Faculty of Islamic Economics and Business, 2(1).
Saragih, M. G., Surya, E. D., & Mesra. (2021). Kajian pariwisata dasar. Penerbit Andalan.
Srifauzi, & Surwandono. (2023). Japan’s Muslim-friendly tourism in the view of maqasid
sharia dharuriyah. Journal of Islamic and International Affairs, 8(1).
Sugiyono. (2015). Metode penelitian kuantitatif kualitatif dan R&D. Alfabeta.
Tresna, M. O., Pradana, A., Firgiawan, R., & Prasyatiani, T. (2017). Halal Town as
innovation for tourism. International Journal of Management and Applied Science, 3(2), 55–58.
Wahidati, L., & Sarinastiti, E. N. (2018). Perkembangan wisata halal di Jepang. Jurnal Gama
Societa, 1(1).
Waras Sayekti, N. (2019). Strategi pengembangan pariwisata halal di Indonesia. Kajian,
(3).