Tourism And Fashion: Interpreting Tourism Resources Into Fashion Product Designs in Alamendah Tourism Village
Article Sidebar
Main Article Content
Abstract
The future of tourism destinations focuses on local communities' creativity in developing their tourist attractions, one of which is through MSMEs (Micro, Small, and Medium Enterprises). When an attraction goes viral, booming, or popular suddenly, it is followed by other destinations who imitate products without bringing out the uniqueness of the destination. On the other side, local communities want to explore new things, but on the other side, there is a fear that no tourists will be interested in visiting or purchasing products from MSMEs. This dialectical condition is the focus of the research. This research explores the various signs and meanings of tourism resources in Alamendah Tourism Village, which are realized through the creativity of MSMEs in designing fashion products. The results of this research are useful for generating product innovations that represent the village. Data were collected through field observations using a checklist, followed by data on tourism resources from the views of managers, communities, and MSME actors using in-depth interviews and integrated discussions. The results show that the resources of Alamendah Tourism Village focuses on cultural life, landscape, and coolness that symbolizes harmony and peace. The symbol was transformed into a fashion product design in the form of an outer, tote bag, and shoes with an eco print design patterned with strawberry leaves, coloured in a combination of brown, red, and green with ornaments and clump stitching techniques, the meaning are harmony and peace. This product can be applied to MSMEs actors as a creative innovation that can attract tourists to visit. This innovation is seen to be the main capital in the development of sustainable tourism that is not affected by temporary viral trend.
Keywords: Alam Endah, Fashion Product Design, Innovation, MSMEs.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License by SA that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Angin, R., & Berry Balafif. (2017). Peran Jember Fashion Caranaval (Jfc) Dalam Meningkatkan Pendapatan Asli Daerah (Pad) Kabupaten Jember (Sektor Pariwisata 2011-2015). XVII(1), 2–4.
Ahn, Y. J., & Bessiere, J. (2023). The Relationships between Tourism Destination Competitiveness, Empowerment, and Supportive Actions for Tourism. Sustainability (Switzerland), 15(1). https://doi.org/10.3390/su15010626
Boniface, B. (2016). Worldwide Destinations. Worldwide Destinations. https://doi.org/10.4324/9781315697666
Berek, D. I. P. (2014). Fashion Sebagai Komunikasi Identitas Sub Budaya (Kajian Fenomenologis terhadap Komunitas Street Punk Semarang). Jurnal Ilmu Komunikasi, 3(1), 56–66.
Calderón-García, H., Gonzalez-Gallarza, M., Fayos-Gardó, T., & Osullivan, P. (2016). Tourism and fashion: Factors affecting trip length. Universia Business Review, 2016(51), 18–51. https://doi.org/10.3232/UBR.2016.V13.N3.01
Cooper, C. (2012). Essentials of Tourism. In Essentials of Tourism.
Damanik, J. (2017). Pariwisata Indonesia Antara Peluang dan Tantangan (Dimaswids (ed.); II). Pustaka Pelajar.
Farsani, N. T., & Jamshidi, H. M. (2021). An investigation of the positive impacts of traditional fashion tourism. Journal of Policy Research in Tourism, Leisure and Events, 13(3), 298–313. https://doi.org/10.1080/19407963.2020.1808004
Franch, M., Martini, U., Buffa, F., & Parisi, G. (2008). 4L tourism (landscape, leisure, learning and limit): Responding to new motivations and expectations of tourists to improve the competitiveness of Alpine destinations in a sustainable way. Tourism Review, 63(1), 4–14. https://doi.org/10.1108/16605370810861008
Fauziah, N. (n.d.). 5 Tempar Wisata yang dulunya indah kini rusak karena Viral di Media Sosial. https://www.inews.id/travel/kuliner/potensi-pangan-lokal-labuan-bajo-dioptimalkan-lewat-bedah-gerai-kuliner/all
Galuh, N. A. (n.d.). Desa Wisata Untuk Masa Depan Pariwisata Indonesia. https://kumparan.com/alufigaluh20/desa-wisata-untuk-masa-depan-pariwisata-indonesia-1zS2JblY3eM/full
Garcia, H. C., Gallarza, M. G., Gardó, T. F., & Osullivan, P. (2016). Tourism and fashion: factors affecting trip length. Universia Business Review, 51, 18–51.
Geertz, C. (1973). The Interpretation of Cultures. New York, NY: Basic Books
Hidayah, N. (n.d.). Pemasaran Pariwisata. https://pemasaranpariwisata.com/nurdin-hidayah/
Indonesia, C. (n.d.). Tempat Wisata Rusak Karena Viral. https://www.cnnindonesia.com/gaya-hidup/20231130142238-269-1031087/deretan-tempat-wisata-yang-rusak-usai-viral-sepanjang-2023
JADESTA. (n.d.). ADWI 2023 - JADESTA. https://jadesta.kemenparekraf.go.id/
Kemenpar. (2017). 17 Sub Sektor Ekonomi pariwisata. https://kemenparekraf.go.id/layanan/Subsektor-Ekonomi-Kreatif
KEMENPAREKRAF. (n.d.). Anugrah Desa Wisata Indonesia 2024. https://www.kemenparekraf.go.id/hasil-pencarian/siaran-pers-menparekraf-resmi-luncurkan-anugerah-desa-wisata-indonesia-adwi-2024
KEMENPAREKRAF. (2018). Kemenparekraf. In Kemenparekraf (Issue Budaya Kerja, pp. 7–7). https://jdih.kemenparekraf.go.id/katalog-200-produk-hukum
Lazzeretti, L., Capone, F., & Casadei, P. (2016). The role of fashion for tourism: An analysis of florence as a manufacturing fashion city and beyond. In Tourism in the City: Towards an Integrative Agenda on Urban Tourism (pp. 207–220). Springer International Publishing. https://doi.org/10.1007/978-3-319-26877-4_14
Lemy, D. M., Pramezwary, A., Juliana, Pramono, R., & Qurotadini, L. N. (2021). Explorative Study of Tourist Behavior in Seeking Information to Travel Planning. International Journal of Sustainable Development and Planning, 16(8), 1583–1589. https://doi.org/10.18280/ijsdp.160819
Liberato, P., Mendes, B., Liberato, D., & Alén, E. (2022). Fashion Weeks as a Driver of Sustainable Development in Tourism Destinations: The Case of Portugal Fashion. In A. A., L. D., & G. O. J.C. (Eds.), Smart Innovation, Systems and Technologies (Vol. 293, pp. 645–658). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-19-1040-1_53
Lundie, S. (2007). Environmental-economic measures of tourism yield. Journal of Sustainable Tourism, 15(5), 503–519. https://doi.org/10.2167/jost713.0
Megawati, S., & others. (2017). PEMBANGUNAN BRAND IMAGE KOTA BANDUNG (Analisis Semiotika Tentang Pembangunan Brand Image Kota Bandung Melalui Promosi Food, Fashion, dan Festivities). Magister Ilmu Komunikasi.
Moscardo, Ooi, “Sustainable tourism, progress, challenges and opportunities: an introduction,” Journal of Cleaner Production, vol. 111. Elsevier, pp. 285–294, 2016.
Nuryana, A., Pawito, P., & Utari, P. (2019). Pengantar metode penelitian kepada suatu pengertian yang mendalam mengenai konsep fenomenologi. Ensains Journal, 2(1), 19–24.
Otoo, F. E., Kim, S., & Choi, Y. (2020). Understanding senior tourists’ preferences and characteristics based on their overseas travel motivation clusters. Journal of Travel and Tourism Marketing, 37(2), 246–257. https://doi.org/10.1080/10548408.2020.1740136
Outari Diah Paramitha1 , Dian Kagungan2, N. M. (2020). S Trategi K Elompok S Adar W Isata ( P Okdarwis ) Dalam P Engembangan P Ariwisata B Erbasis P Emberdayaan M Asyarakat Di. Administrativa Jurnal Birokrasi Dan Pelayanan Publik, 2.
Pariwisata, K. (2021). Destinasi Wisata Berbasis Sustainable Tourism. https://kemenparekraf.go.id/ragam-pariwisata/Destinasi-Wisata-Berbasis-Sustainable-Tourism-di-Indonesia#:~:text=Singkatnya%2C sustainable tourism atau pariwisata,lokal maupun wisatawan yang berkunjung.
Proborini, C. A. (2017). Jember Fashion Carnaval (JFC) Dalam Industri Pariwisata Di Kabupaten Jember. Mudra Jurnal Seni Budaya, 32(2), 262–274. https://doi.org/10.31091/mudra.v32i2.116
Rahma, A. A. (2020). Potensi Sumber Daya Alam dalam Mengembangkan Sektor Pariwisata Di Indonesia. Jurnal Nasional Pariwisata, 12(1), 1. https://doi.org/10.22146/jnp.52178
Retno Hendariningrum, & M. Edy Susilo. (2008). Fashion Dan Gaya Hidup : Identitas Dan Komunikasi. Jurnal Ilmu Komunikasi, 6(2), 25–32. http://jurnal.upnyk.ac.id/index.php/komunikasi/article/view/38/42
Rahmadi, T. (n.d.). Desa Wisata Masa Depan Pariwisata Indonesia. https://travel.detik.com/travel-news/d-5870750/desa-wisata-masa-depan-pariwisata-indonesia
Utami, D. W. (n.d.). Agar Desa Wisata lebih Berkelanjutan. https://koran.tempo.co/read/gaya-hidup/486895/agar-desa-wisata-lebih-berkelanjutan
Satrya, D. G. (n.d.). Masa Depan Pariwisata ada di UMKM dan Desa. https://www.ciputra.ac.id/library/masa-depan-pariwisata-ada-di-umkm-dan-desa-venue-edisi-179-oktober-2022-hal-12-14-dewa-gs-htb/
Suryaningtyas, F. (n.d.). Tren Wisata Viral: Happy atau Bikin Kapok? https://www.idntimes.com/travel/destination/fasrinisyah-suryaningtyas-1/longform-tren-wisata-viral?page=all
Suganda, U. K., Theresia, M. P., & Wijaya, H. A. (2022). Antecedent of green purchase behavior: Cases of Indonesia. International Journal of Business Ecosystem & Strategy (2687-2293), 4(1), 01–10. https://doi.org/10.36096/ijbes.v4i1.306
Sumaryono, E.1999. Hermeneutik : Sebuah Metode Filsafat. ed.1. Yogyakarta: Penerbit Kanisius
Sukma, M. N., Saidi, A. I., & Lohjiwa, V. (2021a). Kajian Semiotika: Style Yami Kawaii Dan Kesehatan Mental. DeKaVe, 1(1), 64–75. https://doi.org/10.24821/dkv.v1i1.5709
Sukma, M. N., Saidi, A. I., & Lohjiwa, V. (2021b). Kajian Semiotika: Style Yami Kawaii Dan Kesehatan Mental. DeKaVe, 14(1), 64–75.
Sukma, M. nawang, Saidi, A. I., & Lohjiwa, V. (2021). Yami Kawaii Style Visual Sign Study. 6, 1–9.
Torabi Farsani, N., Moazzen Jamshidi, H., & Hekmat, M. (2023). Mine museums: a creative economics approach towards sustainable tourism. Museum Management and Curatorship, 0(0), 1–18. https://doi.org/10.1080/09647775.2023.2209852
Trisnawati, T. Y. (2016). Fashion sebagai Bentuk Ekspresi Diri dalam Komunikasi. Jurnal The Messenger, 3(2), 36. https://doi.org/10.26623/themessenger.v3i2.268
Tussyadiah, I. P., & Zach, F. J. (2012). The role of geo-based technology in place experiences. Annals of Tourism Research, 39(2), 780–800. https://doi.org/10.1016/j.annals.2011.10.003
Tri Kuntoro Priyambodo, J. D. (n.d.). Content Creation of Virtual Reality by Generation Y as a Media Promotion for Tourism Villages in Indonesia.
Tribe, J. (2020). The Economics Of Recreation, Leisure And Tourism. Routledge.
Wendiansyah. (n.d.). Buku Profil Desa Alamendah.
Wirdayanti, A., Asri, A., Anggono, B. D., Hartoyo, D. R., Indarti, E., Gautama, H., S, H. E., Harefa, K., Minsia, M., Rumayar, M., Indrijatiningrum, M., Susanti, T., & Ariani, V. (2021). Pedoman Desa Wisata. 1 s.d 96. https://www.ciptadesa.com/2021/06/pedoman-desa-wisata.html