Pengembangan Model Tata Kelola Pariwisata Berkelanjutan Sebagai Upaya Penyebaran Kunjungan Wisatawan Di Kawasan Borobudur

Article Sidebar

PDF
Published: Jun 30, 2023
DOI: https://doi.org/10.34013/mp.v4i1.1231

Main Article Content

Fachrul Rozi
Universitas Pelita Harapan
Diena M. Lemy
Universitas Pelita Harapan

Abstract

Borobudur as a super priority destination is develop with various problems such as conservation problem in main area of Borobudur Temple . The development of the outer zone including the tourist village has started but not able to unravel the buildup of the main zone and has not received significant tourist visits. It is important to develop a model for disseminating tourists as an effort to protect and conserve the main zone. This research is a qualitative descriptive study with an exploratory study approach by conducting interviews with key stakeholders in the DSP Borobudur area. The research was carried out in the Borobudur area and data validation used the data source triangulation method. The findings in this study are that the management model recommended for the Borobudur area as an effort to spread tourist visits is the single management single destination model. This approach refers to the view that Borobudur is a unified destination managed by an authority body, namely the Borobudur Authority Agency  ( BOB) by eliminating territorial and administrative boundaries. The BOB function needs to be sharpened as a coordinating body for all organizational components in the Borobudur area. Marketing efforts are carried out together with the preparation of regional event calendars and implementing modern business management in the management of tourist destinations and tourist villages to support business continuity

Article Details

How to Cite
Rozi, F., & Lemy, D. M. (2023). Pengembangan Model Tata Kelola Pariwisata Berkelanjutan Sebagai Upaya Penyebaran Kunjungan Wisatawan Di Kawasan Borobudur. Masyarakat Pariwisata : Journal of Community Services in Tourism, 4(1), 8–16. https://doi.org/10.34013/mp.v4i1.1231
Issue
Vol. 4 No. 1 (2023)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

References

BPS Kab Magelang. (2020). Pengunjung Candi Borobudur Tahun 2019. In Pengunjung Candi Borobudur 2017-2019. https://magelangkab.bps.go.id/indicator/16/327/1/pengunjung-candi-borobudur.html

Crouch, G. I., & Ritchie, J. R. B. (1999). Tourism, competitiveness, and societal prosperity. Journal of Business Research, 44(3), 137–152. https://doi.org/10.1016/S0148-2963(97)00196-3

Dwyer, L., & Kim, C. (2003). Destination competitiveness: Determinants and indicators. Current Issues in Tourism, 6(5), 369–414. https://doi.org/10.1080/13683500308667962

Edward, A. (2022). Personal Interview.

Foris, D., Florescu, A., Foris, T., & Barabas, S. (2020). Improving the management of tourist destinations: A new approach to strategic management at the dmo level by integrating lean techniques. Sustainability (Switzerland), 12(23), 1–22. https://doi.org/10.3390/su122310201

Gardiner, S., & Scott, N. (2018). Destination Innovation Matrix: A framework for new tourism experience and market development. Journal of Destination Marketing and Management, 10, 122–131. https://doi.org/10.1016/j.jdmm.2018.07.002

Husein. (2023). Personal Interview.

Jawa Pos. (2023, January 2). Jumlah Wisatawan yang Berkunjung ke Candi Borobudur Tahun 2022 Tak Penuhi Target. https://radarsemarang.jawapos.com/mungkid/721404652/jumlah-wisatawan-yang-berkunjung-ke-candi-borobudur-tahun-2022-tak-penuhi-target

Kemenparekraf. (2022). Siaran Pers: Pariwisata Berkualitas dan Berkelanjutan Tetap Jadi Fokus Utama Kemenparekraf pada 2023.

Mandić, A., & Kennell, J. (2021). Smart governance for heritage tourism destinations: Contextual factors and destination management organization perspectives. Tourism Management Perspectives, 39. https://doi.org/10.1016/j.tmp.2021.100862

Pemerintah RI. (2009). Undang-undang (UU) Nomor 10 Tahun 2009 tentang Kepariwisataan.

Peranginangin, A. (2023). Capaian Kinerja Tahun Anggaran 2022 dan Rencana Program Kerja 2023 Badan Pelaksana Otorita Borobudur.

Permenparekraf RI. (2021). Peraturan Menteri Pariwisata Dan Ekonomi Kreatif Nomor 9 Tahun 2021 tentang Pedoman Destinasi Pariwisata Berkelanjutan.

Perpres RI. (2017). Peraturan Presiden Republik Indonesia Nomor 46 Tahun 2017 tentang Badan Otorita Pengelola Kawasan Pariwisata Borobudur.

Perpres RI. (2019). Peraturan Presiden (PERPRES) Nomor 79 Tahun 2019 tentang Percepatan Pembangunan Ekonomi Kawasan Kendal - Semarang - Salatiga - Demak - Grobongan, Kawasan Purworejo - Wonosobo - Magelang - Temanggung, dan Kawasan Brebes - Tegal - Pemalang.

Regina, M., & Zakariya. (2021). Strategi Dinas Pariwisata Kota Surabaya dalam Meningkatkan Kunjungan Wisatawan Studi pada Wisata Monumen Kapal Selam Surabaya. 1–8. https://publik.untag-sby.ac.id/backend/uploads/pdf/40.pdf

Sahrodin. (2023). Personal Interview.

UNWTO. (2021). Sustainable Development. https://www.unwto.org/sustainable-development

Volgger, M., & Pechlaner, H. (2014). Requirements for destination management organizations in destination governance: Understanding DMO success. Tourism Management, 41, 64–75. https://doi.org/10.1016/j.tourman.2013.09.001

Yahya, A. (2023). Personal Interview.