The Effect of Visiting Motivation on Tourist Satisfaction and Loyalty at Nusa Penida Destination in Klungkung Bali
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Abstract
The purpose of this study is to determine the characteristics, influence of push motivation, pull motivation, satisfaction, and tourist loyalty in the Nusa Penida Bali. The respondents used were 100 respondents. Data were collected by observation and questionnaires. The data analysis techniques used are quantitative, qualitative, descriptive analysis and structural equation models (SEM) using SmartPLS 3.0. The results showed that the characteristics of tourists will be visiting Nusa Penida destinations. The influence of motivation, tourist satisfaction on loyalty has direct, indirect and significant influence. Satisfaction mediates spatially the effect of pushing and pulling motivation on tourist loyalty. The implication of the findings of this study is to achieve loyalty, the Klungkung government needs to pay attention to the driving motivation, attracting motivation, and tourist satisfaction.
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