BARISTA Vol. 12 No. 02 (2025), published on December 27, 2025, features six research articles authored by 16 researchers affiliated with seven institutions in Indonesia, namely Politeknik Multimedia Nusantara, Bali Tourism Polytechnic, Ganesha University of Education, STP Ars Internasional, Politeknik Negeri Bali, Universitas Sebelas Maret Surakarta, and UIN Sultan Maulana Hasanuddin Banten. The articles cover a diverse range of topics, including cultural heritage interpretation and tourism attractions, German language learning for hospitality, the application of virtual reality in tourism, tourist motivation and loyalty, traditional cultural practices as tourism attractions, and language strategies in advertising through a pragmatic approach. Overall, this issue highlights the integration of language studies, cultural heritage, hospitality education, technology, and tourism development.