Ngarot in Jambak Village as a Cultural Tourism Attraction
Article Sidebar
Main Article Content
Abstract
The Ngarot Traditional Ceremony in Jambak Village is an agrarian tradition that embodies rich cultural values and holds significant potential as a cultural tourism attraction. This study aims to analyze the Ngarot Ceremony as a cultural tourism attraction and to examine the traditional values that support its development within the context of sustainable tourism. The research employs a qualitative approach with a descriptive design, utilizing observation, in-depth interviews, and documentation techniques to obtain a comprehensive understanding of the phenomenon under study. The results indicate that the Ngarot Ceremony possesses strong appeal as a cultural tourism attraction through elements such as ritual processions, cultural symbolism, visual aesthetics, and active community participation. In addition, this tradition contains social values such as mutual cooperation, solidarity, respect for ancestors, and the strengthening of local identity, all of which serve as authentic attractions for tourists. Ngarot functions not only as a cultural practice but also as a medium for transmitting traditional values and knowledge to younger generations. From a tourism perspective, Ngarot has the potential to be developed as a community-based cultural tourism attraction that can provide economic benefits without diminishing its sacred meaning and philosophical values. This study contributes to understanding the relationship between agrarian traditions and the development of cultural tourism based on local wisdom. In conclusion, the Ngarot Ceremony in Jambak Village is an authentic cultural tourism attraction with strong potential for sustainable development while preserving its cultural integrity and values.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License by SA that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Bell, C. (2009). Ritual Perspectives and Dimensions--Revised Edition (Revised Edition). Oxford University Press.
Bernard, H. R. (2011). Research Methods in Anthropology: Qualitative and Quantitative Approaches (5th ed.). AltaMira Press.
Campos, A. C., Mendes, J., Valle, P. O. do, & Scott, N. (2018). Co-creation of tourist experiences: a literature review. Current Issues in Tourism, 21(4), 369–400. https://doi.org/10.1080/13683500.2015.1081158
Chen, H., Xu, S., Law, R., & Zhang, M. (2024). Ritual in tourism: Evolution, Progress, and future prospects. Tourism Management Perspectives, 52, 101258. https://doi.org/10.1016/j.tmp.2024.101258
Chhabra, D. (2021). Resilience, Authenticity, and Digital Heritage Tourism. Routledge. https://doi.org/10.4324/9781003098836
Cole, S. (2007). Beyond authenticity and commodification. Annals of Tourism Research, 34(4), 943–960. https://doi.org/10.1016/j.annals.2007.05.004
Denzin, N. K. (2012). Triangulation 2.0 . Journal of Mixed Methods Research, 6(2), 80–88. https://doi.org/10.1177/1558689812437186
Geertz, C. (1973). The Interpretation of Cultures. Basic Books.
Ghalih, M., & Dewayani, E. K. U. (2025). Ritual, Sacredness, and Sustainability. Advances in Tourism Studies, 3(2), 62–71. https://doi.org/10.53893/ats.v3i2.57
Greenwood, D. J. (1977). Culture by the pound. An Anthropological Perspective on Tourism as Cultural Commoditizition. In Valene L. Smith (Ed.), Hoste and Guests: The Anthropology of Tourism (pp. 129–138). Blackwell Publishers.
Harrisa, S. I., Kristanto, Y., Sendra, I. M., & Ridho, R. O. (2023). Development Model of Traditional Ritual Festivalization as Cultural Tourism Attraction in Padang Panjang City, West Sumatra. Asian Journal of Social and Humanities, 1(11), 949–960. https://doi.org/10.59888/ajosh.v1i11.94
Hidayat, L. M. (2016). Pertunjukan Ronggeng Ketuk dan Topeng pada Upacara Ngarot di Desa Lelea Kabupaten Indramayu (Sebuah Kajian Interaksi Simbolik). Panggung, 24(1). https://doi.org/10.26742/panggung.v24i1.105
Isad Suhaeb, & Eva Farhah. (2024). MENELUSURI KEINDAHAN BUDAYA NGAROT DI INDRAMAYU: JEJAK TRADASI DAN KEARIFAN LOKAL. PARIWISATA BUDAYA: JURNAL ILMIAH PARIWISATA AGAMA DAN BUDAYA, 9(2), 179–186. https://doi.org/10.25078/pariwisata.v9i2.3629
Kim, H., & Jamal, T. (2007). Touristic quest for existential authenticity. Annals of Tourism Research, 34(1), 181–201. https://doi.org/10.1016/j.annals.2006.07.009
Kirillova, K., Fu, X., Lehto, X., & Cai, L. (2014). What makes a destination beautiful? Dimensions of tourist aesthetic judgment. Tourism Management, 42, 282–293. https://doi.org/10.1016/j.tourman.2013.12.006
Kolar, T., & Zabkar, V. (2010). A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? Tourism Management, 31(5), 652–664. https://doi.org/10.1016/j.tourman.2009.07.010
Lenzerini, F. (2011). Intangible Cultural Heritage: The Living Culture of Peoples. European Journal of International Law, 22(1), 101–120. https://doi.org/10.1093/ejil/chr006
Lu, J., Lai, I. K. W., Zhang, H., Liu, G., & Li, J. (2024). How can tourism be made engaging and meaningful? A measurement scale for ritual interaction. Tourism Management, 103, 104900. https://doi.org/10.1016/j.tourman.2024.104900
MAHARANI, N. K. Y., MAHARANI, A. A. I. N., NOVILIANTI, N. P., & PUTRI, K. D. T. (2025). Cultural Tourism Business Management: A Fair and Sustainable Strategy Based on Local Participation and Digital Innovation for Indonesia’s Cultural Image. Journal Management and Hospitality, 2(2), 36–43. https://doi.org/10.61857/jmh.v2i2.182
Mazlan, C. A. N., Abdullah, M. H., Hashim, N. S. N., Wahid, N. A., Pisali, A., Uyub, A. I., Nor, N. M., & Hidayatullah, R. (2025). Discovery the intersection of performing arts in cultural tourism: a scoping review. Discover Sustainability, 6(1), 14. https://doi.org/10.1007/s43621-025-00805-w
Miles, M. B. H. A. M. S. J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.). SAGE Publications.
Moleong, L. J. (2018). Metodologi Penelitian Kualitatif (Edisi revisi). PT Remaja Rosdakarya.
Niessen, S., & Eicher, J. (1998). Dress and Ethnicity: Change across Space and Time. Anthropologica, 40(1), 129. https://doi.org/10.2307/25605877
Nurmawati, N., Hikmah, N., Yulita, E., & Zivana, T. (2025). ANALISIS TRADISI NGAROT DI KABUPATEN INDRAMAYU. SINERGI : Jurnal Riset Ilmiah, 2(7), 2981–2992. https://doi.org/10.62335/sinergi.v2i7.1452
Pramesti, D. (2021). Makna Leksikal dan Makna Kultural Istilah Dalam Tradisi Ngarot Di Kecamatan Lelea, Indramayu (Kajian Etnolinguistik). Kode: Jurnal Bahasa, 10(1), 128–137.
Ramayuda, R., Lestari, M. S. A., Amelia, O., Ulhaq, N. A., & Saragih, D. M. (2025). The Efforts of the Society in Preserving Ngarot Art in Lelea Village, Indramayu Regency. East Asian Journal of Multidisciplinary Research, 4(4). https://doi.org/10.55927/eajmr.v4i4.49
Richards, G. (Ed.). (2001). Cultural Attractions and European Tourism (Illustrated edition). CABI Publishing.
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21. https://doi.org/10.1016/j.jhtm.2018.03.005
Sandelowski, M. (2000). Whatever happened to qualitative description? Research in Nursing & Health, 23(4), 334–340.
Seidman, I. (2013). Interviewing as Qualitative Research: A Guide for Researchers in Education and the Social Sciences (4th ed.). Teachers College Press.
Sharp, C. A. (2003). Qualitative Research and Evaluation Methods (3rd ed.). Evaluation Journal of Australasia, 3(2), 60–61. https://doi.org/10.1177/1035719X0300300213
Shepherd, R. (2002). Commodification, culture and tourism. Tourist Studies, 2(2), 183–201. https://doi.org/10.1177/146879702761936653
Smith, M. K. (2009). Issues in Cultural Tourism Studies. Routledge. https://doi.org/10.4324/9780203869857
Stephenson, M. L. (2014). Deciphering ‘Islamic hospitality’: Developments, challenges and opportunities. Tourism Management, 40, 155–164. https://doi.org/10.1016/j.tourman.2013.05.002
Sterchele, D. (2020). Memorable tourism experiences and their consequences: An interaction ritual (IR) theory approach. Annals of Tourism Research, 81, 102847. https://doi.org/10.1016/j.annals.2019.102847
Suansri, P. (2003). Community Based Tourism Handbook. Responsible Ecological Social Tour (REST).
Timothy, D. J. B. S. W. (2003). Heritage Tourism. Prentice Hall.
Tosun, C. (2006). Expected nature of community participation in tourism development. Tourism Management, 27(3), 493–504. https://doi.org/10.1016/j.tourman.2004.12.004
Turner, V., & Abrahams, R. D. (2017). The Ritual Process. Routledge. https://doi.org/10.4324/9781315134666
UNESCO. (2017). intangible cultural heritage and sustainable development.
UNWTO Recommendations on Tourism and Rural Development – A Guide to Making Tourism an Effective Tool for Rural Development. (2020). World Tourism Organization (UNWTO). https://doi.org/10.18111/9789284422173