Jurnal Kepariwisataan Volume 9, Issue 1, 2025 presents a compilation of 10 scholarly articles authored by 23 researchers from Indonesia and Malaysia showcasing interdisciplinary contributions in tourism development, hospitality innovation, and destination management. This issue highlights diverse topics including the promotion of Indonesian coffee diplomacy through international cultural events in Tunisia, bibliometric mapping of Indonesia’s community-based tourism research landscape, and determinants of satisfaction in ecotourism experiences influencing revisit intentions at Grafika Cikole Tourism Terminal. Digital transformation themes are emphasized through a study on leveraging electronic word of mouth (eWOM) to advance sustainability marketing in Bali and Lombok, followed by an analytical exploration of machine learning specifically Random Forest models to enhance operational decision-making in the hotel industry. Urban tourism revitalization is examined through product development research in the Cikini area of Jakarta, while event-based tourism insights are delivered through an assessment of travel patterns and satisfaction at the International Folk and Art Festival in Kutai Kartanegara. Comparative destination management strategies are discussed through water-based tourism development in Surakarta and Japan, complemented by a branding study applying the Unique Selling Proposition approach to Kampung Adat Ratenggaro in East Nusa Tenggara. Rounding out the issue is an analysis of visitor experiential touchpoints in a culinary tourism destination in Hainan, China, based on the Zero to Ultimate Moment of Truth framework. Collectively, these articles advance contemporary discourse in sustainable tourism development, cultural diplomacy, digital marketing, destination branding, and visitor behavior, offering practical insights for policymakers, academics, and industry practitioners. The editorial team extends appreciation to all authors and reviewers for their contributions and looks forward to further impactful research in future publications.