Volume 9, Number 2 (2025) of Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan features ten peer-reviewed articles authored by 30 scholars, presenting contemporary research and applied studies in hospitality and tourism. This issue reflects the journal’s commitment to advancing theoretically grounded and practically relevant knowledge, particularly within the Indonesian tourism context. A significant portion of the articles addresses destination development and management, including strategies to enhance tourist safety, feasibility assessment models for tourism villages, and analyses of destination attributes influencing Indonesian travel behavior. These studies offer valuable insights for destination managers and policymakers in improving competitiveness, safety, and sustainability. The issue also highlights tourist behavior and experience, with articles examining the effects of nature-based tourism on tourists’ mental health and revisit intentions, the influence of homestay attributes in tourism villages, and future behavioral models based on perceived value and culinary experiences. These contributions underscore the importance of experience quality and value creation in shaping tourist loyalty. In the domain of hospitality and service management, one article explores the relationship between employee personality, customer orientation, and customer incivility, providing implications for human resource management and service quality improvement. Responding to the growing role of digital platforms, several studies focus on tourism marketing and digital promotion, including the role of influencers in promoting Indonesian tourism destinations and the strategic use of Instagram engagement through a destination-based case study. These articles emphasize digital communication as a key driver of destination branding in the contemporary tourism landscape. Culinary tourism also emerges as a central theme, with discussions on culinary art and its purpose, as well as empirical analysis of culinary experiences as determinants of perceived value and future tourist behavior.

Overall, Volume 9 Number 2 (2025) provides a comprehensive overview of current issues, trends, and innovations in hospitality and tourism research, contributing meaningful insights for academics, practitioners, and decision-makers.