Destination Branding Indonesia Sebagai Destinasi Wisata Halal
Article Sidebar
Main Article Content
Abstract
This study aims to discuss the destination branding of Indonesia using halal tourism instruments to increase tourist arrivals, especially from the Middle East market, and make Indonesia the world's halal tourist destination. This research uses descriptive qualitative method with the concept of destination branding and public diplomacy. The results of this study indicate that Indonesia embarked on destination branding by establishing the Halal Tourism Indonesia Logo, Halal Tourism Indonesia: The Halal Wonders, to describe its halal tourist destinations, then designating three regions that are considered ready to be the leading halal tourist destinations, namely Lombok (Friendly Lombok), Aceh (The Light of Aceh), and West Sumatra (Taste of Padang) as seen from facilities and services that meet the criteria halal tourism and won the world's best halal tourism award representing Indonesia at the World Halal Travel Summit in Abu Dhabi 2015 and 2016. In addition, Indonesia also made efforts to halal tourism diplomacy through familiarization trips, attending national and international exhibitions, and through the media and seen the results of the increasing number of Middle Eastern tourists visiting as the primary target market for halal tourism.
Article Details
References
Astuti, R. D. R. S. (2019). Pengembangan Pariwisata Halal di Indonesia. Collaborative Governance Dalam Pengembangan Pariwisata Di Indonesia, 01, 331–353.
Athoillah, N. A. (2019). Economic Development Through Halal Tourism. Munich Personal RePEc Archive, (94834).
Badan Pusat Statistik Indonesia. (2010). Kewarganegaraan, Suku Bangsa, Agama, dan Bahasa Sehari-Hari Penduduk Indonesia: Hasil Sensus 2010. Jakarta: Badan Pusat Statistik Indonesia.
Bisnis.com. (2019). Ini Jurus Kemenparekraf Jadikan Indonesia Destinasi Wisata Ramah Muslim Kelas Dunia.
BPS Provinsi NTB. (2017). Persentase Penduduk Menurut Kabupaten/Kota dan Agama yang Dianut di Provinsi Nusa Tenggara Barat 2016.
Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720–742. https://doi.org/10.1016/S0160-7383(01)00080-9
CNBC Indonesia. (2019). Wisata Halal RI Kalah dari Malaysia, Ini Penyebabnya. Jakarta: CNBC Indonesia.
CNN Indonesia. (2015). Indonesia Raih Tiga Penghargaan Wisata Halal Dunia.
Dewan Masjid Indonesia. (2019). Aplikasi DMI Batu Kemenag Hitung Jumlah Masjid di Indonesia.
Dimitrios, B. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116.
Dinas Kebudayaan dan Pariwisata Aceh. (2016). Branding Baru “The Light Of Aceh.”
Dinas Kebudayaan dan Pariwisata Aceh. (2018). Implementasi Halal Tourism Di Aceh Dinilai Sudah Bagus.
Genoveva, & Muhammad, K. I. (2019). Analyzing the Perspective of Halal Tourism Development: City Branding in Jakarta. Proceedings of the International Conference on Trade 2019 (ICOT 2019), 98(Icot), 142–146. https://doi.org/10.2991/icot-19.2019.30
Jan Melissen. (2005). The New Public Diplomacy Soft Power in International Relations. In Foreign Affairs. https://doi.org/10.2307/20050310
Kementerian Agama RI. (2019a). Daftar Profil Masjid di Provinsi Aceh.
Kementerian Agama RI. (2019b). Daftar Profil Masjid di Provinsi Sumatera Barat.
Kementerian Agama RI. (2019c). Data Masjid dan Data Mushalla.
Kementerian Luar Negeri RI. (2019a). Pidato Politik Luar Negeri Indonesia 2019-2024. In Kementerian Luar Negeri RI. Jakarta.
Kementerian Luar Negeri RI. (2019b). Tawarkan Wisata Halal, Pemprov Aceh Undang Wisatawan Oman melalui Famtrip.
Kementerian Pariwisata RI. (2016). Siaran Pers Menteri Pariwisata Berikan Penghargaan Anugerah Pariwisata Halal Terbaik 2016.
Kementerian Pariwisata RI. (2017). CEO Message #21 Raja Salman dan Halal Tourism.
Kementerian Pariwisata RI. (2018a). Jumlah Kunjungan Wisatawan Mancanegara Ke Indonesia Tahun 2018. Jakarta.
Kementerian Pariwisata RI. Logo Halal Tourism Indonesia.pdf. , Pub. L. No. KM.40/UM.001/MP/2018, 8 (2018).
Kementerian Pariwisata RI. (2018c). Publikasi Media Elektronik Tahun 2018. Jakarta.
Kementerian Pariwisata RI. (2019a). Narasi Tunggal : 5 Tahun Kembangkan Pariwisata Halal, Indonesia Akhirnya Raih Peringkat Pertama Wisata Halal Dunia 2019.
Kementerian Pariwisata RI. (2019b). Siaran Pers : Menpar Undang Wisman Mediterania Timur Berkunjung ke Indonesia.
Kompas.com. (2019a). Di Mihas 2019, Kemenpar Promosikan Wisata Halal.
Kompas.com. (2019b). Wisata Halal Sumbar, Ini 22 Rumah Makan yang Direkomendasikan Dinas Pariwisata.
Leonard, M. C. S. C. S. (2002). Public Diplomacy. In Making Diplomacy Work: Intelligent Innovation for the Modern World. https://doi.org/10.4135/9781483395944.n7
LombokPostTV. (2016). Dialog Khusus LombokPostTV Bersama Kementerian Pariwisata RI, Dinas Pariwisata NTB, dan ASITA NTB. Mataram: LombokPostTV.
LPPOM MPU ACEH. (2019). Daftar Produk Bersertifikasi Halal LPPOM MPU Aceh.
LPPOM MUI NTB. (2016). Data Sertifikasi Halal Provinsi Nusa Tenggara Barat. Mataram.
Majelis Ulama Indonesia. (2017). MUI Bangun Aplikasi Berbasis QR Code Scanner.
Majelis Ulama Indonesia. (2019a). MWF Fasilitasi Sertifikasi Halal MUI untuk UKM Sumbar.
Majelis Ulama Indonesia. (2019b). Statistik Sertifikasi Halal MUI.
Mastercard; CrescentRating. (2015). Global Muslim Travel Index 2015. Singapore.
Mastercard; CrescentRating. (2017). Global Muslim Travel Index 2017. Singapore.
Mastercard; CrescentRating. (2019). Global Muslim Travel Index 2019. (April).
MasterCard; CrescentRating. (2016). Global Muslim Travel Index 2016. Singapore.
Mastercard, & CrescentRating. (2018). Global Muslim Travel Index 2018. Singapore.
Millatina, A. N., Hakimi, F., Zaki, I., & Yuningsih, I. (2019). Peran Pemerintah Untuk Menumbuhkan Potensi Pembangunan Pariwisata Halal Di Indonesia. Jurnal Manajemen Dan Bisnis Indonesia, 5(1), 96–109.
Okezone.com. (2019). Jurnalis Mesir & Influencer Arab Nikmati Wisata Lombok, Malang dan Bali.
Organisasi Kerjasama Islam. (2017). Strategic Roadmap For Development of Islamic Tourism in OIC Member Countries. Ankara-Turkey.
Pew Research Center. (2019). The countries with the 10 largest Christian populations and the 10 largest Muslim populations.
PPID NTB. (2016). 10 Dubes Timur Tengah Sambangi NTB.
Pratama, A. H., Sulistiyanto, S., & Ali, Y. (2019). the Effort of West Sumatra Province To Embrace Halal Tourism. The International Seminar Series on Regional Dynamics Proceeding, 223–231. https://doi.org/10.19184/issrd.v1i1.13739
Presiden RI. (2019). Di Kompleks GBK, Resmikan Kawasan Ekosistem Industri Halal Indonesia.
Republika.co.id. (2017a). Raih Kemenangan di World Halal Tourism, Sumbar Tingkatkan Infrastruktur.
Republika.co.id. (2017b). Rombongan Travel Agen Asal Timur Tengah Diajak Keliling Bali-Lombok.
Republika.co.id. (2019). Sumbar Targetkan 47 Restoran Bersertifikat Halal.
Risitano, M. (2006). The role of destination branding in the tourism stakeholders system. The Campi Flegrei case. IV International Doctoral Tourism and Leisure Colloquium, 1–18.
Ritchie, J. R. B., & Ritchie, R. J. B. (1998). The Branding of Tourism Destinations: Past Achievements & Future Challenges. Annual Congress of the International Association of Scientific Experts in Tourism, 98(September), 1–31.
SK Gubernur Sumatera Barat. Gubernur sumatera barat. , Pub. L. No. NOMOR : 14/Dispar-SK/III-2018, 4 (2015).
Stăncioiu, A. F., Teodorescu, N., Pârgaru, I., Vlădoi, A. D., & Băltescu, C. (2011). The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia. Theoretical and Applied Economics, XVIII(2), 139–152.
Subarkah, A. R. (2018). Diplomasi Pariwisata Halal Nusa Tenggara Barat. Intermestic: Journal of International Studies, 2(2), 188. https://doi.org/10.24198/intermestic.v2n2.6
Susetyo, B. (2008). Peranan Diplomasi Publik. direktorat politik dan komunikasi kementerian ppn/bappenas.
Tempo.co. (2018). Sumatera Barat Tawarkan Wisata Halal kepada Turis Oman.
ThomsonReuters and DinarStandard. (2019). State of the Global Islamic Economy Report 2019/20. Abu Dhabi.
Travel.tempo.co. (2019). Melancong ke Tanah Rencong, Ini Dia Destinasi Halal di Aceh.
Viva.co.id. (2016). Sumatera Barat Punya 6 Tempat Wisata Halal Unggulan.
Wahyono, M. R. J. G. B. (2019). Atribut Wisata Halal sebagai Peningkatan Daya Saing Pariwisata. PROSIDING SEMINAR NASIONAL AKUNTANSI, MANAJEMEN, DAN KEUANGAN, 3–6.