Developing Community-Based Tourism Governance in a Peri-Urban Village A Participatory Approach in Ciwaruga Village
Main Article Content
Abstract
This community service program was designed to initiate and develop a sustainable, community-based tourism governance model in Ciwaruga Village, a peri-urban area located on the border of Bandung City and West Bandung Regency. The initiative adopted a participatory, three-phase approach: planning, implementation, and evaluation. In the planning phase, a comprehensive mapping of tourism potential—covering natural landscapes, cultural assets, and creative industries—was carried out using participatory tools such as stakeholder mapping, field observations, and community dialogues. The implementation phase focused on strengthening local capacity through a tiered training model that included basic tourism literacy, experiential workshops, and digital marketing sessions. A total of 18 local participants, including youth, women entrepreneurs, and Pokdarwis members, actively engaged in these activities. The program culminated in co-creating and piloting three thematic tourism packages: a craft and creativity tour, a culinary heritage experience, and a suburban nature and cultural walk. These packages reflect local identity, promote sustainable tourism practices, and enhance community participation. The evaluation phase revealed increased awareness, strengthened local collaboration, and a growing sense of stakeholder ownership. Key recommendations include integrating tourism development into the village's formal planning instruments and establishing partnerships with external actors for continuity. This initiative presents a replicable model for activating community-based tourism in underdeveloped peri-urban areas.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Acharya, S. (2023). Tourism as a Tool of Women Empowerment: A General Review. Research Nepal Journal of Development Studies, 6(1), 101–106. https://doi.org/10.3126/rnjds.v6i1.58928
Achmad, W., Chuang, H. M., Gunawan, U. P., Nadila, D., & Maulana, I. (2023). Community Empowerment Through the Development of the Cisaat Tourism Village, Subang Regency. Ilomata International Journal of Social Science, 4(1), 30–39. https://doi.org/10.52728/ijss.v4i1.642
Afgani, K. F., Nainggolan, Y. A., Rahadi, R. A., Darmansyah, A., Pringgabayu, D., Santoso, O. R., Silmi, A. A., Susanto, E., Novianti, S., Septyandi, C. B., & Prawira, M. F. A. (2021). Pelatihan Pengemasan Paket Wisata dan Media Promosi Digital Bagi Pelaku Pariwisata Di Kawasan Wisata Sawarna Kabupaten Lebak Provinsi Banten. JATI EMAS (Jurnal Aplikasi Teknik Dan Pengabdian Masyarakat), 5(3), 53. https://doi.org/10.36339/je.v5i3.504
Ayu Sita Laksmi, P., Gde Wedana Arjawa, I., & Made Pulawan, I. (2023). Community Participation to Improve Tourism Industry Performance: A Case Study in Mandalika Lombok Tourist Area. International Journal of Social Health, 2(6), 377–384. https://doi.org/10.58860/ijsh.v2i6.63
Azwar, H., Hanafiah, M. H., Ghani, A. A., Azinuddin, M., & Shariffuddin, N. S. M. (2023). Community-Based Tourism (Cbt) Moving Forward: Penta Helix Development Strategy Through Community Local Wisdom Empowerment. Planning Malaysia, 21. https://doi.org/10.21837/pm.v21i25.1225
Basri, M. (2023). The Impact of English Educational Tourism on the Growth of Local Economy: A Systematic Literature Review. International Journal of Language Education, 7(2). https://doi.org/10.26858/ijole.v7i2.45783
Bozdaglar, H. (2023). The Role of Stakeholder Involvement in Promoting Sustainable Tourism Development in the Turkish Republic of Northern Cyprus. International Journal of Science and Management Studies (Ijsms), 287–290. https://doi.org/10.51386/25815946/ijsms-v6i1p124
Chusmeru, C., Sulaiman, A. I., Adi, T. N., Runtiko, A. G., Rofik, A., & Weningsih, S. (2023). Empowerment of Socio-Economic Institutions in Religious Tourism Villages Based on Local Wisdom. International Journal of Business Economics and Social Development, 4(4), 321–331. https://doi.org/10.46336/ijbesd.v4i4.490
Fatina, S., Soesilo, T. E. B., & Tambunan, R. P. (2023). Collaborative Integrated Sustainable Tourism Management Model Using System Dynamics: A Case of Labuan Bajo, Indonesia. Sustainability, 15(15), 11937. https://doi.org/10.3390/su151511937
Ginanjar, R. (2023). Community Empowerment in Tourism Development : Concepts and Implications. The Eastasouth Management and Business, 1(03), 111–119. https://doi.org/10.58812/esmb.v1i03.82
Hariyanto, H., Susanto, E., Aji, B., Goeltom, A. D. L., & Widyastuti, S. U. (2025). Strategic Roadmap for AI-Driven Sustainable Tourism Development in Indonesia: An Expert-Based MCDM Approach. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 19(1), 1–14. https://doi.org/10.47608/jki.v19i12025.1-14
Kusumadewi, E. S. Y., Sari, L. K., Sulaiman, A. I., Wuryaningsih, T., & Prastyanti, S. (2023). Women’s Participation in Tourist Village Empowerment. Journal of Digital Marketing and Communication, 3(1), 36–48. https://doi.org/10.53623/jdmc.v3i1.261
Nasution, R. A., Windasari, N. A., Mayangsari, L., & Arnita, D. (2023). Travellers’ Online Sharing Across Different Platforms: What and Why? Journal of Hospitality and Tourism Technology, 14(2), 295–308. https://doi.org/10.1108/jhtt-02-2021-0040
Normelani, E., Arisanty, D., Hastuti, K. P., Noortyani, R., & Rusdiansyah, R. (2023). Community Empowerment in Tourism Village Areas: Efforts to Maintain the Sustainability of Tourism Activities. Journal of Environmental Management and Tourism, 14(8), 3101. https://doi.org/10.14505/jemt.v14.8(72).11
Nuriana, R. L., Wahyuni, A. P., Meiji, N. H. P., Triningsih, L., Apriadi, D. W., & Waskito. (2024). The Optimization of Water Tourism Management in Sumber Maron, Malang and Umbul Ponggok, Klaten. Iop Conference Series Earth and Environmental Science, 1406(1), 12005. https://doi.org/10.1088/1755-1315/1406/1/012005
Prawira, M. F. A., Susanto, E., Gaffar, V., & Ramadhani, I. (2025). From Screen to Seoul: How Korean Films Inspire Aspirational Travel Intentions Among Young Working Women. Journal Integration of Social Studies and Business Development, 3(1), 32–42. https://doi.org/10.58229/jissbd.v3i1.312
Prawira, N. G., Johari, A., Prawira, M. F. A., & Susanto, E. (2020). Sum