Smart Halal Destination Ecosystem: The Exploration of Halal Tourism Ecosystem Model
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Abstract
Halal tourism has been recorded steadily growing since 2000.growth Globalof Muslim travelers has grown rapidly from 25 million in 2000 to 140 million in 2018, or growing 25% / year. This growth is predicted to continue to increase to 230 million with a turnover of USD 300 billion (4,200 trillion) in 2026. (Mastercard - Crescent Rating, 2019). Currently, halal tourism has become a global mainstream market, not just a niche market. Halal tourism is a current and promising future tourism trend. Efforts to meet the need for Muslim-friendly tourist destinations are a very rational and profitable choice.
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